“…Focused exposure leads to accurate recognition but not to increases in liking, whereas incidental exposure leads to increases in liking in the absence of explicit memory (Szpunar et al, 2004, Experiment 1). In fact, there is abundant empirical evidence of liking in the absence of explicit memory for impoverished and neutral stimuli presented in either visual or auditory modalities (Barchas & Perlaki, 1986;Bonanno & Stillings, 1986;Bornstein, Leone, & Galley, 1987;Kunst-Wilson & Zajonc, 1980;Mandler, Nakamura, & Van Zandt, 1987;Murphy, Monahan, & Zajonc, 1995;Seamon, Brody, & Kauff, 1983;Seamon, Marsh, & Brody, 1984;Seamon et al, 1995;Thompson et al, 2000). When the stimuli are rich and aesthetically pleasing, however, the twofactor model appears to provide a better account of response patterns.…”