“…Correspondingly, studies have consistently reported that cognitive components of conformity can be tracked in the activity of brain regions known to mediate reinforcement learning. These include responses to social agreement (Campbell-Meiklejohn et al, 2010), conformity-inducing conflict (Berns et al, 2010;Campbell-Meiklejohn et al, 2010;Klucharev et al, 2009), changes of reputation (Izuma et al, 2008;Zink et al, 2008), and socially induced changes of object value (CampbellMeiklejohn et al, 2010;Mason et al, 2009;Zaki et al, 2011). In nonsocial domains, task performance related to the same fronto-striatal circuitry is known to be sensitive to levels of catecholamine activity (Berridge, 2007;Clatworthy et al, 2009;Cools et al, 2001;Del Campo et al, 2011;Robbins and Arnsten, 2009), but catecholamine mediation of conformity of value has not yet been established.…”