Produção de flores cortadas no estado de Minas Gerais

Landgraf, Paulo Roberto Corrêa; Paiva, Patrícia Duarte de Oliveira

doi:10.1590/s1413-70542009000100017

Cited by 28 publications

(20 citation statements)

References 3 publications

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“…The flower trade has proved to be an important economic alternative in Brazil (CARVALHO et al, 2015), but despite the amount of R$ 5.64 billion, generated by the activity, when associated to the elderly, it does not show significant public accession (LANDGRAF and PAIVA, 2009;SEBRAE, 2015b;JUNQUEIRA and PEETZ, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…In other nations where the flower market is more consolidated as the Netherlands, Germany, Japan, Italy, United States among other countries, the consumption of flowers by the elderly is classified as a niche market, given the high levels of this public consumption registered in these countries, noting the existence of a market orientation process by the retailers and wholesalers to the producers in order to direct the production of the species that can better meet the desires of this type of consumer (LANDGRAF and PAIVA, 2009;JUNQUEIRA and PEETZ, 2014;SEBRAE, 2015a). The annual average consumption per capita of flowers and ornamental plants is currently estimated at R$ 26.27, much lower than the average of other countries (SEBRAE, 2015), but specifically related to the consumption of flowers by elderly class in Brazil, there are no data that reveal the average per capita, consumption habits, as well as what are the factors that can influence these spending habits.…”

Section: Introductionmentioning

confidence: 99%

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Profile and behavior of elderly flower consumer in Paraná Coast

Anacleto

Fujita²,

Mendes³

et al. 2017

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The per capita consumption of flowers in Brazil has presented successive growth rates, although the consumption in consumer class called elderly, that is 60 years old or more, is still incipient when compared to other countries such as the United States, Japan and the most part of European countries where the consumption of these people is more than the double of consumption in Brazil. In this context, it is presented the results of the profile and consumer behavior evaluation of elderly flowers consumer, aiming to subsidize the establishment of marketing actions for the retail segment of the flower production chain. The study was accomplished using 169 interviews with elderly people of both genres at the time that they were buying flowers in 22 flower shops in Paraná Coast. The female gender was identified as the majority consumer (p=78.7%). It was observed a tendency in the increase of consumption based on advanced schooling. It was registered an average of acquisition of 5,81 times per year, with preferential consumption of roses, violets and orchids. The accessibility to stores, the service quality followed by the high prices of flowers, were the main consumption limiting factors in the class evaluated. Keywords: flowers trade, retail trade, agribusiness, ornamental plants. RESUMO Perfil e comportamento do consumidor de flores na terceira idade no litoral do ParanáO consumo per capita de flores no Brasil tem apresentado sucessivas taxas de crescimento, porém, o consumo na classe de consumidores denominado de terceira idade, que possui 60 anos ou mais, ainda é incipiente quando comparado com outros países como os Estados Unidos, Japão e a maioria da dos países da Europa onde o consumo desta classe é mais que o dobro que no Brasil. Neste contexto, apresenta-se o resultado da avaliação perfil e do comportamento do consumidor de flores na terceira idade, visando subsidiar o estabelecimento de ações de marketing para o segmento comercial varejista da cadeia produtiva de floricultura. O estudo foi realizado a partir de entrevistas com169 idosos de ambos os gêneros no momento em que compravam flores em 22 floriculturas do litoral do Paraná. Identificou-se o gênero feminino como consumidor majoritário (p=78,7%). Observou-se tendência a elevação no consumo a medida que avançava a escolaridade. Registrou-se média de aquisição de 5,81 vezes ao ano, com consumo preferencial de rosas, violetas e orquídeas. A acessibilidade das lojas, a qualidade do atendimento seguido pelo elevado preço das flores, foram os maiores limitadores ao consumo na classe avaliada. Palavras-chave: comércio de flores, comércio varejista, agronegócio, plantas ornamentais.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Profile and behavior of elderly flower consumer in Paraná Coast

Anacleto

Fujita²,

Mendes³

et al. 2017

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“…Everlasting flowers featured as the second largest planted area (57 hectares) (only behind roses) and the third largest exported volume (behind roses and orchids) in the category of cut flowers in the state of Minas Gerais (LANDGRAF and PAIVA, 2009). Although that study reports 57 hectares of planted area, the actual sowed area is much larger, but mostly comprising enriched native fields.…”

Section: Introductionmentioning

confidence: 77%

Desenvolvimento da sempre viva (Comanthera elegans (Bong.) L.R. Parra & Giul.) em três sistemas de cultivo

Moreira

Oliveira

Tanaka

2017

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Marketing the inflorescences of Comanthera elegans (Bong.) L.R. Parra & Giul. represents a source of income to many families from extractives communities in the portion of the Espinhaço Range located in the state of Minas Gerais, Brazil. Cultivating this species stands out by allying income generation with conservation since the species is currently endangered. This study aimed to assess aspects of the development of C. elegans in three cultivation systems: beds, rows, and whole area. Sowing took place in January 2009 and the inflorescences were harvested in May 2010, which characterized the experimental period. Emergence; plant density; rates of flowering, mortality, resprouting, and recruiting of new individuals; and production of inflorescences per plant and per area were assessed. Emergence began approximately 50 days after sowing. Plant density ranged from 130 to 350 plants.m -2 among the three cultivation systems. The highest mortality rate (18%) was observed at the peak of the dry season (August) and the overall mortality rate over one reproductive cycle was 49%. Of the plants that lost the aerial part, 36% resprouted. . Keywords: Campos Rupestres, Eriocaulaceae, production, management, dry cut flowers. RESUMO Desenvolvimento da sempre viva (Comanthera elegans (Bong.) L.R. Parra & Giul.) em três sistemas de cultivoA comercialização das inflorescências de Comanthera elegans (Bong.) L.R. Parra & Giul. representa fonte de renda para muitas famílias de comunidades extrativistas da porção mineira da Serra do Espinhaço. O cultivo representa uma importante alternativa de geração de renda aliada à conservação, já que a espécie consta em lista de ameaçadas. Objetivou-se com o presente trabalho avaliar os aspectos do desenvolvimento de C. elegans em três sistemas de cultivo: em canteiro, faixa e área total. O semeio ocorreu em janeiro de 2009 e a colheita das inflorescências em maio de 2010 caracterizou o final do período experimental. Avaliou-se a emergência, a densidade de plantas, as taxas de floração, de mortalidade, de rebrota e de recrutamento de novos indivíduos e a produção de inflorescências por planta e por área. A emergência iniciou aproximadamente 50 dias após o semeio. A densidade de plantas variou entre 130 e 350 plantas.m -2 nos três sistemas de cultivo. A maior taxa de mortalidade (18%) foi observada no pico da estação seca (agosto) e a taxa de mortalidade acumulada durante um ciclo reprodutivo foi de 49%. Das plantas que perderam a parte aérea, 36% rebrotaram. O brotamento e a germinação de sementes contribuíram com 30 e 3% do recrutamento de novos indivíduos. C. elegans apresentou duas florações (abril-maio de 2009 e abril-maio de 2010): 5,4% das plantas floresceram na primeira e 78%, na segunda floração. Cada planta produziu entre 3-178 inflorescências, e a maior produção de inflorescências, em peso (232 g.m -2 ) e número (2910 inflorescências.m -2 ), foi observada no sistema de cultivo em canteiros, o que corresponde a 1624 Kg.ha -1 . Palavras-chave: Campos Rupestres, Eriocaulaceae, prod...

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“…The consumption of flowers and ornamental plants worldwide has been increasing over the years (Landgraf;Paiva, 2009), a fact that has also been observed in Brazil (Junqueira;Peetz, 2014). As a result of this growth, different species have emerged in the market, providing new options for producers and consumers of flowers.…”

Section: Introductionmentioning

confidence: 84%

Alternative potassium source for the cultivation of ornamental sunflower

et al. 2016

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Brazil is dependent on importation of fertilizers, especially the potassics. Rocks and minerals that contain nutrients have a potential for use in agriculture as fertilizer, especially those of slow solubilization and that exhibit residual effect. In this context, the objective was to assess the feasibility of glauconite rock as potassium source for the cultivation of ornamental sunflower. The experiment was conducted under controlled conditions arranged in an entirely randomized design, in a 4x4 + 4 factorial scheme, with four replicates and one plant per plot. Four glauconite-based fertilizers were used as a potassium source: fine grained glauconite, fine grained organo-mineral glauconite, coarse grained glauconite and coarse grained organo-mineral glauconite, in four doses, as well as an additional treatment with four doses of KCl, the principal conventional source of the nutrient. The height of the flower stalks, the diameter of the stem and floral capitulum, the number of cultivation days and post-harvest durability were evaluated. The application of KCl yielded the production of flower stems with greater height and larger capitulum diameter in relation to the supply of glauconite. Among the glauconite based fertilizers, the fine grained organo-mineral product provided the best flower charateristics. The postharvest commercial durability of the flower stalks was higher in plants that received the glauconite and fine grained organo-mineral glauconite. The fine grained organo-mineral glauconite surpasses all other alternative sources of potassium in relation to the agronomic characteristics evaluated.Index terms: Helianthus annuus; glauconite; mineral nutrition; ornamental plant; postharvest. RESUMOO Brasil é dependente da importação de fertilizantes, especialmente os potássicos. Rochas e minerais que apresentem nutrientes têm potencial de utilização na agricultura como fertilizante, especialmente aqueles de solubilização lenta e que apresentem efeito residual. Neste contexto, objetivou-se avaliar a viabilidade da rocha glauconita como fonte de potássio para cultivo do girassol ornamental. O experimento foi instalado em condições controladas arranjado em delineamento inteiramente casualizado, em esquema fatorial 4x4+4, com quatro repetições e uma planta por parcela. Utilizaram-se quatro fertilizantes à base de glauconita como fonte de potássio: glauconita farelada fina, glauconita farelada fina organomineral, glauconita farelada grossa e glauconita farelada grossa organomineral, em quatro doses, além de um tratamento adicional com quatro doses de KCl, principal fonte convencional do nutriente. Avaliou-se a altura das hastes florais, diâmetro da haste e do capítulo floral, número de dias de cultivo e durabilidade pós-colheita. A aplicação de KCl proporcionou a produção de hastes florais com altura superior e maior diâmetro do capítulo floral em relação ao fornecimento da glauconita. Dentre os fertilizantes à base de glauconita, o produto farelado fino organomineral proporcionou melhores características...

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Produção de flores cortadas no estado de Minas Gerais

Cited by 28 publications

References 3 publications

Profile and behavior of elderly flower consumer in Paraná Coast

Profile and behavior of elderly flower consumer in Paraná Coast

Desenvolvimento da sempre viva (Comanthera elegans (Bong.) L.R. Parra & Giul.) em três sistemas de cultivo

Alternative potassium source for the cultivation of ornamental sunflower

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