Metodología De La Investigación, ¿para Qué? 2019
DOI: 10.2307/j.ctvxcrxxz.10
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Producción y análisis de datos cualitativos

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Cited by 25 publications
(22 citation statements)
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“…An intentional sampling was carried out [30] with specific inclusion criteria: being young women who have consumed and/or know the Sicurezza brand; and exclusion, not belonging to the communications, marketing, and psychology schools, with technical knowledge on the subject. The data was analyzed using the thematic analysis technique to describe, identify, and establish links between various topics [31]. Each respondent received a fact sheet with the purpose and implications of the study [32].…”
Section: Methodsmentioning
confidence: 99%
“…An intentional sampling was carried out [30] with specific inclusion criteria: being young women who have consumed and/or know the Sicurezza brand; and exclusion, not belonging to the communications, marketing, and psychology schools, with technical knowledge on the subject. The data was analyzed using the thematic analysis technique to describe, identify, and establish links between various topics [31]. Each respondent received a fact sheet with the purpose and implications of the study [32].…”
Section: Methodsmentioning
confidence: 99%
“…The qualitative information production process began with the transcription of the recorded speeches. Once the texts were obtained, then we read an in-depth reading to continue with open coding, paragraph by paragraph (Cohen & Seid, 2019) where relevant categories emerged, which were ordered in a categorical matrix.…”
Section: Methodsmentioning
confidence: 99%
“…En el período 2011-2019 se cuentan 26 alocuciones. Sobre ellas, se realizó análisis de contenido (Piovani, 2018, p.425), y se aplicó una codificación abierta (Cohen y Seid, 2019) que habilitara la emergencia de los núcleos de sentido principales de los discursos.…”
Section: Metodologíaunclassified