“…Since the times of crises should be the milestones magnifying pre-existing opportunities and threats, then the COVID-19 pandemic should accelerate and emphasize the significance (or lack of significance) of the concept of sustainability for the luxury fashion industry from the perspective of customers. A holistic approach to these questions and expectations leads to a heuristic direct investigation with the logistic processing of data (Alzen, Langdon, Otero, 2018) and critical Meta-Analysis (Forero, Lopez Leon, González Giraldo, Bagos, 2019), refreshed with a field observation and investigative comments and Socratic questioning (Goldin, Pedroncini, Sigman, 2017).…”