Product and Pixels

Abstract

The subject is how Instagram influencers shape consumers' impressions of skincare companies. The study uses quantitative and qualitative interviews to examine how influencers affect customer engagement, brand trust, and purchase choices. Important conclusions show that visual content, social media platform strategy, and trust and authenticity are essential to influencer marketing success. Establishing trust requires authenticity and openness, with micro-influencers being especially powerful. Influencer material gains more excellent traction thanks to visually captivating formats and the algorithms of social media sites like Instagram. The study concludes that firms should build genuine, long-term relationships with influencers to optimize the efficacy of their marketing initiatives and ultimately raise brand awareness, trustworthiness, and consumer engagement in the skincare sector. This study also discusses the various influential factors affecting the market, such as Instagram Influencers and Marketing, Brands and promotions, and Neuromarketing and neuroscience.