“…A large body of literature indicates the need to consider supply chain designs in addition to product and process designs in NPD (Pashaei and Olhager, 2015, Nepal et al, 2012, Petersen et al, 2005, Wang et al, 2018. Involving suppliers and customers in NPD has been viewed as an important approach for a manufacturer to obtain external resources and knowledge (e.g., Lau, 2011b, Salvador and Villena, 2013, Peng et al, 2014.…”