“…Government Accountability Office [U.S. GAO], 2010; Wilson, Sullivan, & Hollis, 2016), a variety of factors indicate that product counterfeiting is a growing global problem, including an increase in customs seizures (U.S. Customs and Border Protection [U.S. CBP], 2017), the emergence of counterfeits in a broader range of industries (OECD, 2008; UNICRI, 2007), and the persistent widespread availability of counterfeit goods in both physical and online marketplaces (Heinonen & Wilson, 2012; Phillips, 2005; Satchwell, 2004; Wilson & Fenoff, 2014). Estimates of the costs of product counterfeiting have grown from less than US$30 billion in the early 1980s (Abbott & Sporn, 2002; Stern, 1985) to more than US$200 billion by 2005 (OECD, 2008), with recent estimates of the international trade in counterfeit goods at US$461 billion, or 2.5% of world trade (OECD & EUIPO, 2016).…”