Product customisation: an empirical study of competitive advantage and repeat business

Hendry, Linda

doi:10.1080/00207540902946579

Cited by 21 publications

(28 citation statements)

References 33 publications

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“…The size of the company: Whether the company is an SME or a large manufacturing enterprise. Hendry (2005) goes into a greater level of detail, giving categories for the type of MTO production by:…”

Section: The Case Study Company Characteristicsmentioning

confidence: 99%

Investigating implementation issues for workload control (WLC): A comparative case study analysis

Hendry

Land

Stevenson

et al. 2008

International Journal of Production Economics

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Workload control (WLC) is a method of production planning and control, which when commenced at the customer enquiry stage, has particular relevance to producers of highly customised products. Although previous research has suggested that WLC has great potential to improve performance, only a few successful case studies have been reported. To facilitate more widespread use of WLC, this paper seeks to investigate issues that arise from implementing WLC systems through a rare comparative case study analysis. Two companies are studied, a capital goods manufacturer and a precision engineering subcontractor. The study initially identifies emerging research questions that address 17 implementation issues, including those related to the market/customer, the primary manufacturing process, the WLC system requirements, the flow of information and embedding WLC within the organisation. For each implementation issue, an appropriate response is given that leads to changes in the theory underpinning WLC or the development of WLC implementation strategy. Finally, areas in need of further research are suggested, providing direction for fellow scholars in the field of WLC. These areas include the further refinement of the implementation requirements for WLC in additional case study settings and the need for simulation studies to verify the effectiveness of some of the proposed changes to the underlying theory of WLC.

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Section: The Case Study Company Characteristicsmentioning

confidence: 99%

Investigating implementation issues for workload control (WLC): A comparative case study analysis

Hendry

Land

Stevenson

et al. 2008

International Journal of Production Economics

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show abstract

“…This agile supply chain enables clubs to meet sudden consumer demand for bespoke products, increasing satisfaction as a result and developing fan affiliation (Hendry, 2010).…”

Section: Discussionmentioning

confidence: 99%

“…Similarly a kit designed for the European games will have shorter product lifecycle than one designed for the domestic league. Fashion product ranges change seasonally in order to enhance consumer purchase stimulus and probability of purchase (Hendry, 2010;O'Cass, 2004;Park et al, 2006). The final category is the fast fashion or 'short season' products such as scarfs designed for specific matches.…”

Section: Supply Chain and Retailing In Professional Football Clubsmentioning

confidence: 99%

Professional football clubs retail branding strategies

Szymoszowskyj

Winand

Kolyperas

et al. 2016

SBM

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Purpose: While some football clubs are recognised as popular brands, little is known about the way they leverage their brand in their merchandise retailing. This study draws on brand equity and supply chain management to address this gap by investigating retail branding strategies used by professional football clubs. In particular, it analyses the type of product merchandised, the reasons for selling certain products and the ways through which football clubs merchandise, including their partners in distribution channels.Design/methodology/approach: A qualitative approach was undertaken involving content analysis of 22 Scottish professional football clubs' websites and annual reports, and semi-structured interviews with seven football clubs retail managers and four supply chain partners. Transcribed data was coded and thematically organised through an inductive process using the qualitative data analysis software NVivo 10.Findings: Three types of merchandise have been identified, basic, fashion and short season. Building brand equity is considered the main motive for retailing merchandise. Some football clubs use intermediaries or outsourcers to respond to sudden consumer demands and to ensure high levels of service, whereas others have an integrated supply chain which allows for greater control. Research limitations/implications:This paper contributes to the discussion on the role of retailing in football club brand equity. It suggests initiating intermediaries in the distribution channels to build brand equity thus enabling clubs to become more responsive to consumer demand. Originality/value: This is the first paper to look at retail branding strategies of professional football clubs.

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“…Boland (2008) illustrated that there are an increasing number of consumers who require personalized nutrition, and they are willing to pay a premium price to buy innovative food (Cohen et al, 2009;Hendry, 2010). Personalized nutrition becomes a mainstream in affluent societies (Boland, 2008), with a goal of healthy lifestyle (Boland, 2008;Martínez, 2008).…”

Section: A Review Of Business Models For Food Supply Chainsmentioning

confidence: 99%

Investigating the feasibility of supply chain-centric business models in 3D chocolate printing: A simulation study

Jia

Wang

Mustafee

et al. 2016

Technological Forecasting and Social Change

111

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Abstract3D chocolate printing provides the technology for manufacturing chocolates layer-bylayer, thus offering customers enhanced product value and personalized consumption experience. As business models in the chocolate industry are closely associated with the profitability of the supply chain constituents, it seems appropriate to investigate the financial viability of these supply-chain centric business models prior to their introduction in the real world. In this paper we present two business models pertaining to the supply chain for 3D printed chocolates; we evaluate the financial viability of these innovative models through the use of computer modeling and simulation. The study is based on the commercialization efforts of a UK based 3D chocolate printing technology provider (Choc Edge). The results of the study indicate that 1) the retailer dominant supply chain modelis a potentially disruptive business model innovations that are enabled by the 3D food printing technology, and as such, may pose a challenge to traditional high end chocolate products; 2) the manufacturer dominant model helps manufacturers gain more profits while retailer profits tend to be stagnant.

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Product customisation: an empirical study of competitive advantage and repeat business

Cited by 21 publications

References 33 publications

Investigating implementation issues for workload control (WLC): A comparative case study analysis

Investigating implementation issues for workload control (WLC): A comparative case study analysis

Professional football clubs retail branding strategies

Investigating the feasibility of supply chain-centric business models in 3D chocolate printing: A simulation study

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