Product Design Management and Global Competition

Brondoni, Silvio M.

doi:10.4468/2015.2.02brondoni

Cited by 3 publications

(3 citation statements)

References 26 publications

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“…For these players continuous information collection about customers represents the principal source of product/service design innovation and, consequently, for gaining differential competitive advantage (Brondoni, 2015).…”

Section: Offline-and Online-native Retailers' Positioning In E-grocerymentioning

confidence: 99%

Retailing 4.0: The New Era of E-commerce in Fast Moving Consumer Goods

Fornari

Grandi

Fornari³

2018

Symphonya. Emerging Issues in Management

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The arrival of the online channel has initiated a new cycle in competitiveness among retailers characterized by shoppers’ increasing nomadism around physical and digital touch points. The present work adopts a supply-side analytical approach to highlight drivers and perspectives of e-commerce development within the grocery sector. Research results emphasize that: (i) online-native retailers hold a well-established position of leadership worldwide and thus fundamentally influence e-grocery dynamics as a whole; (ii) the e-commerce channel is characterized by profit margins that are significantly lower than store-based channel ones. This represents the main limitation to online grocery sales growth, above all for offline-native retailers who maintain core business in their bricks & mortar stores.

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Section: Offline-and Online-native Retailers' Positioning In E-grocerymentioning

confidence: 99%

Retailing 4.0: The New Era of E-commerce in Fast Moving Consumer Goods

Fornari

Grandi

Fornari³

2018

Symphonya. Emerging Issues in Management

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“…These days, product design must address areas such as competition [ 1 ], marketing [ 2 ], and processes [ 3 , 4 ]. Customers increasingly buy on the basis of subjective terms and the impression that they have of a product [ 5 ].…”

Section: Introductionmentioning

confidence: 99%

Systematic Literature Reviews in Kansei Engineering for Product Design—A Comparative Study from 1995 to 2020

López

Murillo

González

2021

Sensors

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Individual products and models on the market must be specifically differentiated from the rest to meet user demand. In terms of consumer purchasing behaviour, consumers increasingly base their decisions on subjective terms or the impression that the product leaves on them, both in terms of functionality, usability, safety, and price adequacy, and regarding the emotions and feelings that it triggers in them. This demand has lead both Asia and Europe to implement new methodologies to develop new products, such as “emotional design” or Kansei engineering. This paper presents a systematic literature review (SLR) on the most relevant methodologies based on Kansei engineering and their relevant results in the specific discipline of product design, addressing these five questions: (RQ1) How many studies on KE and emotional design are there in the Scopus and Web of Science (WoS) databases from 1995 to February 2021? (RQ2) Which research topics and types of KE are addressed? (RQ3) Who is leading the research on KE and emotional design? (RQ4) What are the benefits and drawbacks of using and applying the methodology? (RQ5) What are the limitations of the current research? We analysed 87 studies focusing on the Kansei methodology used for product design and device technologies (e.g., shape design, actuators, sensors, structure) and aesthetic aspects (e.g., Kansei words selection, the quantification of measured emotions of results, and detected shortcomings), and provided the database with all the collected information. One identified and highlighted sector in the results is the electronic–technological-device sector. Results confirm that this type of methodology has a majority and direct application in these sectors, and they are widely represented in the automotive and electronics industries. Lastly, this SLR provides researchers with a guide for comparative emotional-design work, and facilitates future designers who want to implement emotional design in their work by selecting the specific type according to the results of the SLR.

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“…Product and process innovations enabled by new technologies have become a primary condition to stand up to global competition on the market (Brondoni, 2015). The term Industry 4.0 identifies an emerging industrial model, the "fourth industrial revolution", characterized by a set of enabling technologies interconnected and communicating through the Internet.…”

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confidence: 99%

Industry 4.0 in the Italian automotive industry

Zirpoli¹,

Cabigiosu²

2018

Symphonya. Emerging Issues in Management

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The paper analyzes the Italian auto industry investments in Industry 4.0 technologies and firms’ perceived risks, constraints and limits to new technologies adoption. Results show that firms 4.0 are those at the higher level of the supply pyramid and closer to the final market, and are among the most innovative, dynamic and performing companies. Particularly firms invested to improve the Production, Quality, Logistics and Maintenance areas. The study also analyzes the relevance of the Italian Government’s plan for sustaining innovative investments and overall the main risks and constraints that could hinder the activation of Industry 4.0 initiatives in this setting.

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Product Design Management and Global Competition

Cited by 3 publications

References 26 publications

Retailing 4.0: The New Era of E-commerce in Fast Moving Consumer Goods

Retailing 4.0: The New Era of E-commerce in Fast Moving Consumer Goods

Systematic Literature Reviews in Kansei Engineering for Product Design—A Comparative Study from 1995 to 2020

Industry 4.0 in the Italian automotive industry

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