2022
DOI: 10.11114/smc.v10i3.5844
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Product Development and Application of Chinese Traditional Art Derivatives in the Context of New Media

Abstract: The relevance of the study lies in the fact that relying on the development of the modern media environment, the traditional culture of China can re-enter the vision and life of people against the background of a new era, and the excellent intangible cultural legacy will be continuously transmitted from generation to generation. Therefore, it is important to delve into the traditional techniques and artistic characteristics of products to properly use the unique elements and symbols of art derivatives, boldly … Show more

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