Standards are an important source of knowledge in product development. Due to the increasing digitization of the product development process, standard development organizations aim to develop machine-actionable standards that automatically enforce operations in output devices. However, the current representation format in PDF or XML does not meet the requirements of machine-actionable standards. This paper examines existing approaches towards the representation of XML data in knowledge graphs and their transferability towards the domain of digital standards. Based on these approaches, the paper aims to develop and validate a concept for transferring standard content from XML format to a graph-based representation, using the example of formulas. For this purpose, a concept for the automatic identification, extraction and modeling of formulas will be presented. Afterwards, the concept is validated using the example of DIN ISO 281 whereas a chatbot application serves as conversational user interface. It is proven, that knowledge graphs are suitable for the representation of machine-actionable standard content. Future work will investigate the abstraction towards a general approach as well as further information objects of standards.