Product Differentiation Costs and Global Competition

Garbelli, M

doi:10.4468/2005.1.06garbelli

Cited by 5 publications

(3 citation statements)

References 8 publications

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“…They focus on consistent improvement of the product with the belief that an ideal product will effectively sell itself. Garbeli, (2005) defines product differentiation as the activity that is undertaken by a firm to have its products look unique through addition of unique elements and features that can easily be perceived by the customer. Differentiation is done by the firm in order to achieve competitive advantage positioning and therefore enhance their organization performance as compared to the competitors.…”

Section: Strategic Product Differentiationmentioning

confidence: 99%

Effects of Strategic Management Practices on Business Growth in the Cement Industry

Edapal

2017

strategicjournals.com

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The objective of this study was to determine the effect of strategic management practises on business growth in cement industry. The study was seeking to determine the effect of strategic competition, strategic technology and strategic product differentiation on business growth. The study therefore targeted strategic managers as they would understand how strategic management influenced the growth of their businesses. The knowledge of strategic management would aid them in formulating better plans for their company. The study used descriptive research design; the sample size for this study was 55 employees of Bamburi Cement Limited scientifically derived from a population of 75 employees. Primary data was collected using questionnaires and were administered using drop and pick method. The data collected was analysed using descriptive analysis and regression analysis with the aid of IBM SPSS statistics 23 software. The study found that strategic product differentiation had a positive effect towards business growth (β = 0.652, p = 0.00). The study also found that strategic competition had a positive effect towards business growth (β = 1.058, p = 0.00). The study revealed that there was negative effect of strategic technology adoption towards business growth (β = -0.671, p = 0.00). The study concluded that business growth in cement industries was influenced positively by strategic product differentiation and strategic competition. The study recommended that the management should focus on implementing strategic competitive practises and strategic product differentiation practises. The study recommended to the government of Kenya to discourage import of cement for the mega projects to the country in order to boost and improve the market of the local cement firms so that they can increase their competitiveness and gain the capacity to develop cement products and meet the demand of the mega government and private projects both locally and internationally.

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Section: Strategic Product Differentiationmentioning

confidence: 99%

Effects of Strategic Management Practices on Business Growth in the Cement Industry

Edapal

2017

strategicjournals.com

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“…In global markets, with global competitors, the costs for sustainable development become costs for competitiveness or, more exactly, costs for economic sustainability of competitiveness (Garbelli 2005).…”

Section: □ "Sharp's Csr Has Its Roots In Its Businessmentioning

confidence: 99%

Networks Sustainable Development in Global Competition

Corniani

2014

Symphonya. Emerging Issues in Management

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“…Decisions to de-localise manufacturing activities and the search for global economies of scales (Crompton, Lesourd 2004;Brondoni 2008) but also the dynamic location of manufacturing plants, should be seen from this perspective (Garbelli 2005).…”

Section: Competitive Value Analysismentioning

confidence: 99%

Innovation, Imitation and Competitive Value Analysis

Corniani¹

2012

Symphonya. Emerging Issues in Management

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Product Differentiation Costs and Global Competition

Cited by 5 publications

References 8 publications

Effects of Strategic Management Practices on Business Growth in the Cement Industry

Effects of Strategic Management Practices on Business Growth in the Cement Industry

Networks Sustainable Development in Global Competition

Innovation, Imitation and Competitive Value Analysis

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