“…Our work can also be viewed as an extension of research on institutional multiplicity and complexity (Greenwood, Raynard, Kodeih, Micelotta, & Lounsbury, 2011;Kraatz & Block, 2008;Marano & Kostova, 2015) as it shows how complex embeddedness in multiple and possibly conflicting institutional environments can motivate firms to adopt behaviors that, while atypical at home, legitimate them in global meta-institutional fields (Kostova et al, 2008). The study also adds to prior work focused on the constraining effects of homecountry institutional voids (Kumar, Gaur & Pattnaik, 2012). Instead, we emphasize the proactive agency of EM-MNEs in using non-market legitimation strategies to "manage around, or substitute for, institutional voids" as they internationalize (Doh, Rodrigues, SakaHelmhout, & Makhija, 2014).…”