Product Familiarity and Consumer Satisfaction

Prakash, Ved; Thukral, Vinod K.

doi:10.1007/978-3-319-16973-6_16

Cited by 2 publications

(3 citation statements)

References 1 publication

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“…By blending the incremental improvements of proven solutions with radically innovative features, learning costs could be reduced, allowing potential funders to feel comfortable and derive more value from using a more familiar product. As crowdfunders note the improvements in existing capabilities and product features stemming from incremental innovativeness, campaigns will come to feel more familiar, reducing consumer resistance toward radical innovativeness and helping funders access the relevant, preexisting knowledge necessary for understanding the radical innovativeness (e.g., Park & Lessig, 1981;Prakash & Thukral, 1984). When relevant and/or preexisting knowledge is provided, this source of information about a campaign can make the learning experience seem less threatening or burdensome (Moreau, Lehmann, & Markman, 2001;Mugge & Dahl, 2013).…”

Section: Moderating Effect Of Incremental Innovativenessmentioning

confidence: 99%

“…This resulting familiarity is likely to trigger favorable evaluations, making a crowd more willing to contribute to incrementally innovative campaigns. Research has found that consumers feel more comfortable with familiar products, which offset their fear of the unknown (Park & Lessig, 1981;Prakash & Thukral, 1984). For example, people prefer to take risks involving familiar contexts and are more satisfied when they purchase familiar products than unfamiliar ones (e.g., Johnson & Russo, 1984).…”

Section: Hypotheses Incrementally Innovative Campaignsmentioning

confidence: 99%

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Crowdfunding Innovative Ideas: How Incremental and Radical Innovativeness Influence Funding Outcomes

Chan

Parhankangas

2016

Entrepreneurship Theory and Practice

206

166

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We investigate the effect of innovativeness on crowdfunding outcomes. Because crowdfunding campaigns characterized by greater incremental innovativeness are more comprehensible and generate more user value for typical crowdfunders, incremental innovativeness may result in more favorable funding outcomes. By comparison, campaigns that feature greater radical innovativeness are riskier to develop, harder for crowdfunders to understand and result in less favorable funding outcomes. This negative effect of radical innovativeness may be mitigated by incremental innovativeness, which may help crowdfunders to understand and appreciate radical innovativeness more. A sample of 334 Kickstarter campaigns provides support for our hypotheses.

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Section: Moderating Effect Of Incremental Innovativenessmentioning

confidence: 99%

Section: Hypotheses Incrementally Innovative Campaignsmentioning

confidence: 99%

Crowdfunding Innovative Ideas: How Incremental and Radical Innovativeness Influence Funding Outcomes

Chan

Parhankangas

2016

Entrepreneurship Theory and Practice

206

166

View full text Add to dashboard Cite

show abstract

“…Further, although <50% of those surveyed indicated feeling comfortable with telehealth modalities prior to implementing them, numbers shifted to nearly 96% after several sessions/weeks of usage. Despite the present study not evaluating reasons for this finding, it could be reasonably hypothesized that similar to other theories that have indicated that exposure to items or products leads to familiarity (e.g., Marks & Olson, 1981; Prakash & Thukral, 2015), the exposure to the novel technologies may have led to a familiarity that subsequently led to a greater level of comfort. Alternatively, for some providers, it is possible that education obtained in parallel with the use of the telehealth modalities also contributed to increased comfort.…”

Section: Discussionmentioning

confidence: 49%

Mental health providers’ telehealth education prior to and following implementation: A COVID-19 rapid response survey.

Perle¹

2022

Professional Psychology: Research and Practice

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Mental health providers' usage of telehealth modalities saw an exponential increase in response to the coronavirus disease 2019 (COVID-19) pandemic. Some experts have suggested that it takes considerable time, education, consultation, and/or supervision to develop the new technology-based competencies. Education is required to understand not just the technologies, but the practices (e.g., ethical, legal, safety planning), differences from face-to-face care, and workflows. Given the need for rapid transition due to COVID-19, it is unclear how providers prepared for the integration of telehealth with their traditional practices. As such, the purpose of the present study was to examine mental health providers' educational activities prior to and post telehealth implementation. Four hundred and four practicing providers (i.e., psychologists, counselors, therapists, social workers) were assessed via an online researcher-created survey. Results indicated significant increases in telehealth usage following COVID-19, with videoconferencing being the most common modality used. Although approximately 74% of surveyed providers sought telehealth education prior to usage, approximately 26% did not. In supplement of anything learned prior, approximately 61% indicated pursuing additional education post implementation. Taken together, a significant portion of providers can be viewed as having gained information that guided ethical, legal, and safe clinical services. Nevertheless, with consideration of the breadth and duration of the educational activities pursued, many providers would likely still benefit from additional education to foster a more complete understanding of the new telehealth competencies. Details regarding usage and educational activities are discussed. Application of information is outlined. Findings can help provide direction for additional educational efforts for providers. Public Significance StatementThe study suggests that surveyed mental health providers exhibited significant increases in use of telehealth modalities following the spread of COVID-19. As new competencies, the use of telehealth methods requires specialized education to develop both knowledge and skill. Such expertise is essential due to the unique factors of telehealth utilization, including how the technology can require modification of one's clinical practice when compared to face-to-face care. Although many surveyed providers indicated seeking education prior to and post telehealth implementation, a portion provided responses suggesting that they could benefit from additional education to ensure the highest levels of competency, and thus care. Additional education should focus on both knowledge and applied skill development.

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Product Familiarity and Consumer Satisfaction

Cited by 2 publications

References 1 publication

Crowdfunding Innovative Ideas: How Incremental and Radical Innovativeness Influence Funding Outcomes

Crowdfunding Innovative Ideas: How Incremental and Radical Innovativeness Influence Funding Outcomes

Mental health providers’ telehealth education prior to and following implementation: A COVID-19 rapid response survey.

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