Product innovation by supplying domestic and foreign markets

Abstract

This publication is a Technical report by the Joint Research Centre (JRC), the European Commission's science and knowledge service. It aims to provide evidence-based scientific support to the European policymaking process. The scientific output expressed does not imply a policy position of the European Commission. Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use that might be made of this publication.

The Effect of Outward and Inward Internationalisation on Different Types of Innovation: Evidence from UK SMEs

“…Meanwhile, the 'learning-byexporting hypothesis' suggests that exporting firms can become more productive because they are exposed to international markets. Although a great number of studies conclude that firms that introduce innovation are more likely to export (e.g., Roper & Love, 2002;Cassiman et al, 2010;Saridakis et al, 2019), the empirical evidence for learning-by-exporting is relatively inconclusive (Salomon & Shaver, 2005;Bratti & Felice, 2009Kiriyama, 2012) and limited, especially in the context of SMEs. Nevertheless, this effect is found to hold (e.g., Salomon & Shaver, 2005;Wagner, 2007;Chang et al, 2013;Bratti & Felice, 2012); hence, we state that firms will be encouraged to introduce innovation due to their participation in international markets and due to the knowledge gained from foreign markets (e.g., Liu & Buck, 2007;Abubakar et al, 2019).…”

The Influence of Entrepreneurship Motivation, Online Marketing, and Success of Product Innovation of Micro Small Craft Industries Hand in Padang

“…One that is particularly needed in entrepreneurship is the ability to innovate. According to (Bratti & Felice, 2018) product innovation can be done in response to consumer preferences, either directly through market research or indirectly through intermediaries, (Ramadani, Hisrich, Abazi-Alili, Dana, and Panthi, 2018) define the product innovation as the introduction of new goods or services to meet the needs of external markets or user needs. According to (Beugelsdijk & Jindra, 2018) Product innovation is a key strategy for entrepreneurs to generate sustainable competitive advantages, product development is an ongoing process cumulatively gradual adjustments are made and improvements based on the times (Kuncoro & Suriani, 2017) stated that innovation in products is very important and should be in an effort to maintain market share and business success.…”