Product Inventory Predictions at Small Medium Enterprise Using Market Basket Analysis Approach-Neural Networks

Market Basket Analysis to Identify Customer Behaviours by Way of Transaction Data

“…Market Basket Analysis is an analysis mode performed on customer behavior whilst shopping at a supermarket through the means identifying association and connections among various items placed by the customers in their shopping baskets [2]. In specific, Market Basket Analysis aims at simultaneously identifying the most frequently-purchased items by customers.…”

“…This matter can be in a form of statement on transaction activity carried out by the customers at a supermarket. From that statement, there has a strong relation to the study of customer transaction data database to determine the habit of a purchased product with what product, thus, association rule is frequently referred as market basket analysis [1], [2].…”

Determination of Association Rules with Market Basket Analysis: Application in the Retail Sector

“…Mansur and Kuncoro used market basket analysis and artificial neural networks to examine customer buying behaviors in a company selling furniture accessories called Karomah Brass. With this study, they obtained useful results on inventory planning for the company [18]. Paranjape-Voditel and Deshpande, implemented the association rules mining on the stock market sector.…”

Impact of Intrinsic Motivation Factors; Enjoyment, Autonomy and Impulsiveness on Youth Consumer’s Multitasking with Multi-Screens

“…Despite increasing magnitude of multi-screen multitasking phenomenon, we do not yet have a thorough understanding of individuals" motivations for multi-screen use in today"s complex environment where they have access to several screens [9]. With substantial research on consumer behavior, not much literature is devoted to answer the question that why they combine screen uses and what are their motivations behind such behavior [10].…”