2012
DOI: 10.1007/978-1-4419-6105-1_11
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Product Labeling, Consumer Willingness to Pay, and the Supply Chain

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Cited by 3 publications
(1 citation statement)
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“…The proliferation of voluntary labels has led to consumer distrust over claims made by retailers (Horne 2009) and to an increase in the popularity of third-party labeling. Both the inclusion of multiple stakeholders and independent verification contribute to the public credibility of the label (Hicks 2012).…”
Section: Verification Of Producer Changes Must Be Independently Evalu...mentioning
confidence: 99%
“…The proliferation of voluntary labels has led to consumer distrust over claims made by retailers (Horne 2009) and to an increase in the popularity of third-party labeling. Both the inclusion of multiple stakeholders and independent verification contribute to the public credibility of the label (Hicks 2012).…”
Section: Verification Of Producer Changes Must Be Independently Evalu...mentioning
confidence: 99%