Product Management

Baker, Michael J.; McTavish, Ronald

doi:10.1007/978-1-349-15655-9_5

Cited by 6 publications

(17 citation statements)

References 0 publications

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“…This is shown in Figure 1.1. Speed, uniqueness, innovativeness and the innovative business was said to be a must for all businesses who wants to join the global market (Baker & Hart, 1999) (Sanchez, 2000) (Albaum, 1994) (MacCormack, Verganti & Iansiti, 2001) but researchers claimed that businesses have to do even better for the future. Researchers claimed that in future, businesses had to show efficiency, quality, flexibility, speed and innovativeness (Boer, 2001) at the same time.…”

Section: Context For Nb Hs Pd In 2000-2003mentioning

confidence: 99%

“…A constant high introduction ratio and "high speed to market" of new products, based on new available and stable technologies was an important competitive parameter (Baker & Hart, 1999) and "Dozens of large businesses had fallen victim to competitors with faster, more flexible new-product development programmes." (Kotler, 1996) (Case No.…”

Section: Context For Nb Hs Pd Inmentioning

confidence: 99%

“…The need to improve speed within NB NPD particularly in the idea and concept phase was of special interest because many SMEs had a very good performance on the lower part of the product development model and process prototyping, tests and marked introduction (Cooper, 1995) (Wheelwright & Clark, 1992) (Baker & Hart, 1999). Firstly, due to long and intense research (Sanchez, 2001) and to strong investment, the lower part of the NPD process was well investigated and defined.…”

Section: The Need To Improve Speed Within New Product Development At mentioning

confidence: 99%

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Network Based High Speed Product Development

Lindgren

2017

Network Based High Speed Product Development

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Section: Context For Nb Hs Pd In 2000-2003mentioning

confidence: 99%

Section: Context For Nb Hs Pd Inmentioning

confidence: 99%

Section: The Need To Improve Speed Within New Product Development At mentioning

confidence: 99%

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Network Based High Speed Product Development

Lindgren

2017

Network Based High Speed Product Development

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“…for designing products and services, advertisement, segmentation, market share, etc.). Conjoint analysis allows us to determine which properties must be focused on during the development of a product or service (Baker & Hart, 1999;Sawtooth Software, 2017). Every product has several properties (hereinafter: attributes), such as brand, colour and packaging, or speed, fuel consumption, trunk size, origin, etc.…”

Section: Conjoint Analysis: Creating a Questionnaire And Collecting Datamentioning

confidence: 99%

Use of conjoint analysis to determine the impact of logotype colour, and the type, duration and price of a street performance on consumer purchase decisions

Piko¹,

Toros²,

Elesini³

2017

J. Graph. Eng. Des.

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The aim of our research was to determine how colour impacts the effectiveness of a logotype for a particular activity and which colour used is strong, stable, associative and “playful”, and thus the most appropriate for presenting a selected activity. For the purpose of this research, a logotype for a circus artist was designed using four colour variations, while conjoint analysis was used to identify the colour preference of a specific logotype. Besides colour, three additional attributes were chosen: the type, duration and price of a performance. Three or four levels were specified for every attribute. The results of the survey showed that colour is the not the most important of the four attributes, but that it does have a certain effect on a customer’s decision. In the analysis, most respondents choose the red logotype, an outdoor performance, and the longest duration and the lowest price of a performance. The most important of the four attributes for respondents was the price of a performance, followed by the duration of a performance, the content/type of a performance and finally the colour of the associated logotype. The preference of respondents was improved by testing combinations of the four attributes and levels, where the colour blue was replaced with red. The research opens possibilities for further research regarding the impact of colours on subconscious decisions.

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“…After the information is collected and analysed, decisions have to be made regarding the continuation of the concept to the next stage, because the decision to move beyond this stage can involve substantial monetary costs (Baker and Hart, 1988). In order to extract specific responses from customers, a number of stimulus materials can be used such as prototypes, mock-ups, sketches etc and this should provided the customer with a realistic description of the proposed product.…”

Section: Concept Testingmentioning

confidence: 99%

New product development

Moutinho¹

2006

Filtration Industry Analyst

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In the late 1970s, a new research impetus occurred in the new product development literature with the publications of Eric Von Hippel's two seminal investigations (1976; 1977), where he advocated the involvement of users in the idea generation stage of the new product development process. Von Hippel"s conceptualisation of a customer active paradigm (1978) gave focus to a new generation of researchers and an emerging field of study into the involvement of users not only in the creation of ideas but to the whole new product development process. Over the last 25 years an impressive body of research has accumulated on the topic of user involvement and the purpose of this article is to synthesise and analyse that literature in order to assess the research progress in the area and also to assess our understanding of involving users in the development process. Based on the evidence reviewed, observations are drawn for future theoretical and empirical development in the field of user involvement

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Product Management

Cited by 6 publications

References 0 publications

Network Based High Speed Product Development

Network Based High Speed Product Development

Use of conjoint analysis to determine the impact of logotype colour, and the type, duration and price of a street performance on consumer purchase decisions

New product development

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