“…Such factors range from firm characteristics (Willenborg et al, 2015), to CEO human capital (Kaplan et al, 2012;Cadman and Sunder, 2014), to the presence of sophisticated investors such as venture capitalists (Jain and Kini, 2000). There is also some evidence that pre-IPO promotion efforts, including media coverage and product advertising positively affect short-term (Benveniste and Spindt, 1989;DuCharme et al, 2001;Cook et al, 2006;Chemmanur and Yan, 2009) and longterm (Liu et al, 2014;Chemmanur and Yan, 2017) IPO performance. Given the disclosure limitations imposed on IPO firms during the quiet period (Bradley et al, 2003), media coverage could play a significant role in the development of firm visibility and assessment of its value (Drake et al, 2014).…”