2012
DOI: 10.1016/j.jmsy.2012.02.001
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Product mix strategy and manufacturing flexibility

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Cited by 34 publications
(20 citation statements)
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“…The ability and flexibility of assigning actual values to path dependence investment decision make the real options method distinctive from the others managerial decision analysis methods (Adner, Levinthal 2004). Real options methodologies have also been introduced by Fernandes et al (2012) and Fisch and Zschoche (2012) to model decision making under uncertainty where firms face cash flow turbulence and/or changing environmental landscapes. Finally, the importance of preserving perceived/operational flexibilities in the valuation process has been shown by Hu et al (2013).…”
Section: The Model and Settingsmentioning
confidence: 99%
“…The ability and flexibility of assigning actual values to path dependence investment decision make the real options method distinctive from the others managerial decision analysis methods (Adner, Levinthal 2004). Real options methodologies have also been introduced by Fernandes et al (2012) and Fisch and Zschoche (2012) to model decision making under uncertainty where firms face cash flow turbulence and/or changing environmental landscapes. Finally, the importance of preserving perceived/operational flexibilities in the valuation process has been shown by Hu et al (2013).…”
Section: The Model and Settingsmentioning
confidence: 99%
“…The work by Fernandes et al [7] investigates the decisions about equipment choice along with the impact of product mix distribution between standard and customized; and is based on the product mix definition of Berry and Cooper. Wang et al [31] proposed a scalability planning methodology by introducing a design-forscalability method to address the reconfigurability issue to meet the changing demand of the customer.…”
Section: Flexible Manufacturingmentioning
confidence: 99%
“…Increase in the demand for product variability [2][3]. Increase in complexity of the material mix within products e.g.…”
Section: Introductionmentioning
confidence: 99%