2020
DOI: 10.37531/ecotal.v1i2.12
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Product Quality and Price on the Purchase Decision of Hawai Bakery Agents Merauke Products

Abstract: This study aims to determine the effect of product quality on consumer purchasing decisions at Merauke Hawaiian Bread Agent outlets. (2) To determine the effect of price on consumer purchasing decisions at Merauke Hawai Bread Agent outlets. (3) To determine product quality and price have a joint influence on consumer purchasing decisions at Hawai Bakery Agent outlets in Merauke. The approach taken in this study using a quantitative research approach and the population in this study was 4,757 people with a stud… Show more

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Cited by 5 publications
(5 citation statements)
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“…Since the Sig. value is above 0.05, these results can be accepted (Aswar et al, 2020;Ismail, Haeruddin, Mustafa, & Khatmi, 2023). Research and development (R&D) constitute key components in the process of innovating and introducing novel products or services within an organisation.…”
Section: Effect Of Technological Innovation Capabilities On Competiti...mentioning
confidence: 99%
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“…Since the Sig. value is above 0.05, these results can be accepted (Aswar et al, 2020;Ismail, Haeruddin, Mustafa, & Khatmi, 2023). Research and development (R&D) constitute key components in the process of innovating and introducing novel products or services within an organisation.…”
Section: Effect Of Technological Innovation Capabilities On Competiti...mentioning
confidence: 99%
“…Knowledge sharing is a key factor in organizations increasing their innovation capabilities and is an important tool to achieve competitive advantage (Arsawan et al, 2020;Azeem et al, 2021). The willingness of employees to communicate their knowledge, skills, and expertise to other employees and actively consult with their colleagues to learn about their knowledge and skills will have a positive impact on work efficiency and effectiveness (Aswar, Burhanuddin, & Latiep, 2020;Haeruddin et al, 2022).…”
Section: Effect Of Knowledge Sharing On Technological Innovation Capa...mentioning
confidence: 99%
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“…Harga berpengaruh positif signifikan terhadap keputusan pembelian. Hasil uji penelitian ini sejalan dengan penelitian sebelumnya oleh (Patimah & Hasyim, 2023), (Azhar & Rasyid, 2023), (Rahmi & Nelly, 2020), (Rohmanuddin & Suprayogo, 2022), dan (Supriyatna, Rachmawan, & Zakaria, 2022).…”
Section: Hasil Penelitian Dan Pembahasanunclassified
“…New foods develop due to innovation by food providers (Feuls, 2018). This type of food can be in the form of cakes such as Bandung Makuta cake in Bandung, taro layer cake in Bogor, Meranti cake in Medan, or Abon Gulung cake in Manokwari (Aditi & Hendriarto, 2021;Aswar et al, 2020;Chan et al, 2017;Ridho et al, 2019). The reputation of food brands is a concern for consumers in the new culture of commercial food souvenirs (Yuan et al, 2022).…”
Section: Introductionmentioning
confidence: 99%