2023
DOI: 10.3390/math11173767
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Product Selection Considering Multiple Consumers’ Expectations and Online Reviews: A Method Based on Intuitionistic Fuzzy Soft Sets and TODIM

Pingping Cao,
Jin Zheng,
Mingyang Li

Abstract: Large amounts of online reviews from e-commerce sites and social media platforms can help potential consumers to better understand products and play an important part in assisting potential consumers in making purchase decisions. Moreover, while multiple consumers purchase the same product, the index parameters of the product that are of concern among them are usually different, i.e., they have different expectations for the product. Therefore, the question of how to effectively analyze online product reviews … Show more

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Cited by 5 publications
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“…The literature introduces some of the most renowned MADM methods, including PROMETHEE, TODIM, VIKOR, and TOPSIS, which are designed to tackle ranking problems effectively [52][53][54][55]. Qin et al [56] initially extracted product attributes, weight values, and emotional tendencies from online reviews.…”
Section: Review the Ranking Methods Of Multi-attribute Decision-makingmentioning
confidence: 99%
“…The literature introduces some of the most renowned MADM methods, including PROMETHEE, TODIM, VIKOR, and TOPSIS, which are designed to tackle ranking problems effectively [52][53][54][55]. Qin et al [56] initially extracted product attributes, weight values, and emotional tendencies from online reviews.…”
Section: Review the Ranking Methods Of Multi-attribute Decision-makingmentioning
confidence: 99%