The development of Internet and artificial intelligence technology endows the traditional automobile industry with the color of intelligent and networked industry. The development of intelligent networked vehicles can improve the related transportation efficiency and solve the existing disadvantages such as environmental damage and energy depletion. As a testing ground for evaluating and verifying the quality and performance of vehicles, it will be the focus of its support system development. Therefore, this project has considerable practical application value. Based on the experience of planning and construction at home and abroad, this paper analyzes the comparison method of multi-scheme selection of overall planning, functional layout and road layout, estimates the cost and realizes the scheme evaluation of intelligent networked automobile proving ground. At the same time, the key points of scene design module are studied to provide reasonable design methods for its construction and implementation, and provide technical reference for the design of related fields.