Product Sound Design: Intentional and Consequential Sounds

Langeveld, Lau; Egmond, René van; Jansen, Reinier J.; Vieira, E. Ozcan

doi:10.5772/55274

Cited by 40 publications

(28 citation statements)

References 18 publications

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“…The overall majority concentrates on intrinsic sounds of industrial products, either with the aim of theorizing about sound quality in general (Jekosch, 2004;Langeveld et al, 2013;Lyon, 2003;Raffaseder, 2007) or specifically in relation to consumers' perception of the sounds of branded products. For the latter, a considerable number of appliance sound studies have been carried out by researchers primarily in the fields of industrial design engineering and experimental psychology, reporting on empirical investigations of sound design for a wide range of electric and non-electric household products for the kitchen, for cleaning and comfort, and personal care (Fenko et al, 2010(Fenko et al, , 2011Jansen et al, 2012;Knöferle, 2012;Knöferle et al, 2016;Ludden and Schifferstein, 2007;Ozcan and Schifferstein, 2014;Özcan and van Egmond, 2007;Özcan and van Egmond, 2009;Özcan and van Egmond, 2012;Spence and Zampini, 2007;Susini et al, 2004;van Egmond, 2008;Zampini et al, 2003).…”

Section: Research Approachmentioning

confidence: 99%

Non-musical sound branding – a conceptualization and research overview

Graakjær

Bonde

2018

EJM

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Purpose The purpose of this paper is to advance the understanding of sound branding by developing a new conceptual framework and providing an overview of the research literature on non-musical sound. Design/methodology/approach Using four mutually exclusive and collectively exhaustive types of non-musical sound, the paper assesses and synthesizes 99 significant studies across various scholarly fields. Findings The overview reveals two areas in which more research may be warranted, that is, non-musical atmospherics and non-musical sonic logos. Moreover, future sound-branding research should examine in further detail the potentials of developed versus annexed object sounds, and mediated versus unmediated brand sounds. Research limitations/implications The paper provides important insights into critical issues that suggest directions for further research on non-musical sound branding. Practical implications The paper identifies an unexploited terrain of possibilities for the use of sound in marketing and branding. Originality/value The paper identifies a subfield within sound-branding research that has received little attention despite its inevitability and potential significance.

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Section: Research Approachmentioning

confidence: 99%

Non-musical sound branding – a conceptualization and research overview

Graakjær

Bonde

2018

EJM

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“…Sound design is the process of working on the sound of an object on first stages of his development in order to convey desired information or emotions. According to Özcan and Van Egmond, there are two types of product sounds: consequential sounds and intentional sounds [19]. Consequential sounds are emitted by products as a result of their functioning.…”

Section: From Brand Identity To Product Sound Designmentioning

confidence: 99%

Designing sound identity

Carron

Dubois

Misdariis³

et al. 2014

Proceedings of the 9th Audio Mostly: A Conference on Interaction With Sound

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In this paper we focus through a series of interviews on the relation between sound and brand identity in the context of musical and sound design for the industry. The interviews showed that the sound design process involves stakeholders who have different domains of expertise, which leads to difficulties in the interaction between them. As a solution, we propose a methodological framework for designing sound identity supported by two communication tools: a deck of cards allowing the different stakeholders to share a common vocabulary concerning both brand and sound concepts, and a sound charter which is a way to communicate guidelines for sound design through the use of sound identity semantic descriptors, illustrated by sound examples.

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“…These ideas are realized to specify more detail during the embodiment design process and are assessed based on functional prototypes. More recently, Langeveld, Van Egmond, Jansen, and Özcan Vieira () adopted the process of Özcan and van Egmond () and noted that intentional and consequential sounds have differences in the embodiment‐design step: intentional sound design requires more digital techniques, while consequential sound design requires more analogue techniques.…”

Section: Literature Reviewmentioning

confidence: 99%

“…There are two types of product sounds: “consequential sounds,” which are emitted by the structure of a product, and “intentional sounds,” which are produced from a speaker or piezo elements (Langeveld, Van Egmond, Jansen, & Özcan, ). Whereas “intentional sounds” that are produced from a speaker or piezo elements have been created to improve certain impressions, “consequential sounds” that are emitted by the structure of a product depend on its mechanical properties.…”

Section: Introductionmentioning

confidence: 99%

Exploring the relationship between psychoacoustic and affective variables in a shutter‐press sound

Rhie

Kim

Yun

2019

Hum Ftrs & Erg Mfg Svc

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Whereas smart products have emerged as a new product category, almost no studies have introduced product sounds that give a smart impression. Moreover, technological development has increased the need to shape or design consequential sounds, which have been recognized to depend on the mechanical properties of a product. Therefore, we introduce an approach to design consequential sounds for a camera‐shutter sound. First, we elicit design variables from existing camera‐shutter sounds and conduct an experiment to examine their effects on smartness and satisfaction. Next, the time structure‐related variables of a camera‐shutter sound are modified and evaluated with eight sound descriptors. The results demonstrate the relationship between design variables and affective variables by adopting the concept of psychoacoustic variables. The proposed method might be able to assist in designing a consequential sound to present both smart impressions and other targeted sound impressions depending on the research purpose.

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Product Sound Design: Intentional and Consequential Sounds

Cited by 40 publications

References 18 publications

Non-musical sound branding – a conceptualization and research overview

Non-musical sound branding – a conceptualization and research overview

Designing sound identity

Exploring the relationship between psychoacoustic and affective variables in a shutter‐press sound

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