Production and Consumption Model  of a Modern Music Product

Parkhomenko, Iryna; Berezovska, Kateryna

doi:10.31866/2709-846x.2.2021.246747

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…In our previous article on production and consumption models of modern music product, we defined traditional and modern models (Parkhomenko & Berezovska, 2021). The modern model provides an opportunity for a novice artist to quickly monetize his product by actively using such social networks as TikTok and Instagram.…”

Section: To the Question Of The Music Artist Popularitymentioning

confidence: 99%

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Popularity Strategies of a Modern Music Artist

Parkhomenko

Berezovska

2022

SCMJ

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Introduction. The relevance of the research lies in understanding the approaches to building the career of novice artists by determining popularity strategies for modern music performers, criteria and indicators of popularity, as well as ways of forming their popularity. The digitalization process in the music and record industries has transformed production and consumption model of a music product and, therefore, has changed the strategies for gaining popularity for an artist. Purpose and methods. The purpose of the article is to investigate the popular strategies of a contemporary music artist and define them according to the levels of popularity in correlation with the scale of market coverage. The methodological basis of the research is a systematic approach, as well as general scientific, historical, and logical methods were used. Results. Popularity strategies of a modern music artist are implemented on two levels: local – in the digital world of social networks and streaming platforms; and national – with the involvement of PR events and the implementation of a communication campaign on major media. Popularity strategies have basic, monitoring, and effective popularity criteria with specific indicators. Conclusions. The scientific novelty of the research is the determination of popularity strategies of a modern music artist at two levels: local and national, and formulating their differences according to the criteria of the target audience, conducting a communication campaign, using marketing tools, and placing releases. The practical significance of the obtained results is their usage in the process of developing a marketing strategy for artists, in particular, beginners, to enter the music market and quickly monetize their creativity.

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Section: To the Question Of The Music Artist Popularitymentioning

confidence: 99%

“…The study of the popularity strategies of a modern music artist is based on the author's earlier study of production and consumption models of modern music products by I. Parkhomenko & K. Berezovska (2021).…”

Section: Introductionmentioning

confidence: 99%

Popularity Strategies of a Modern Music Artist

Parkhomenko

Berezovska

2022

SCMJ

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The Functioning of the Music Industry in Contemporary Ukraine: From Concert to Copyright

Parkhomenko

2023

UCS

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The relevance of the research lies in the need to determine the fundamental principles of the functioning of the music industry in contemporary Ukraine, as reflected in its policies and legislation, as Ukrainian artists continue to actively create music products despite the ongoing armed conflict. Artists in Ukraine require transparent mechanisms for generating their own income, based on a coordinated system of legislation. The article explores the fundamental principles of the functioning of the music industry in contemporary Ukraine, as reflected in Ukraine's cultural policy and legislation, through an analysis of cultural policies regarding music and concert activities of artists in various periods of the Soviet Union, and by comparing it with the current reality in the Ukrainian music market. The study used a systemic and dialectical approach, as well as methods of analysis, synthesis, description, and comparison. The terminological basis of Ukrainian cultural legislation pertaining to the functioning of the music industry and market is analyzed. The absence of terms designating activities related to the production of commercial music products is identified, despite the fact that the music market continues to operate even in times of martial law. An analysis of the fundamental principles of the USSR's cultural policy regarding music in different periods is conducted, and the main state authorities responsible for controlling the concert activities of artists are identified. In the conclusions, it is emphasized that the roots of the fundamental principles of today's cultural policy in the field of music and concert activities in Ukraine still lie in the narrative of concert activities, as it was in the Soviet Union, but without ideological component. Although there are established norms of copyright legislation that allow for progress towards protecting the rights of Ukrainian artists. Further research can focus on studying the path to the popularity of a musical performer in the Soviet Union and comparing it with the situation in Ukraine: from independence to the present day.

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Production and Consumption Model of a Modern Music Product

Cited by 2 publications

References 6 publications

Popularity Strategies of a Modern Music Artist

Popularity Strategies of a Modern Music Artist

The Functioning of the Music Industry in Contemporary Ukraine: From Concert to Copyright

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