Specialty eggplants (Solanum melongena L.), cultivars with fruit shapes, sizes, and colors different from the typical teardrop-shaped, dark purple eggplant fruit, are an underproduced vegetable commodity in the southeastern United States. Seven cultivars representing seven different fruit types were grown in Charleston, SC, USA, in Spring and Fall 2018 and 2019 to assess cultivar productivity and net return. Despite year-to-year variability, Hansel (Chinese type), Millionaire (Japanese type), and Gretel (white fruit) generally had greater weights of both marketable (US Fancy and No. 1 fruit) and edible (US Fancy, No. 1 and No. 2) fruit than Fairy Tale (Sicilian type) and Patio Baby (Indian type), whereas the globe-fruited cultivars Black Beauty (heirloom) and Rosa Bianca (Italian type), had intermediate yields. Yields of plants after ratooning in the fall were lower than in the spring before ratooning. Prices per carton paid by local food hubs for US Fancy, No. 1, and No. 2 fruit were two to three times greater than wholesale terminal market prices. Nevertheless, fruit weights were a greater determinant of net returns than prices were. Growers in the southeastern coastal plain can maximize net returns from specialty eggplant crops by choosing cultivars that produce high fruit weights.