This research aimed to evaluate the effects of salt stress, varying the phenological stages, and K fertilization on NPK concentrations, physiology, and production of Passiflora edulis Sims. The research was carried out at the University Farm of São Domingos, Paraíba, Brazil, using a randomized block design with a 6 × 2 factorial arrangement. Six irrigation strategies were evaluated (use of low electrical conductivity water (0.3 dS m−1) during all stages of development and application of high-salinity water (4.0 dS m−1) in the following stages: vegetative, flowering, fruiting, successively in the vegetative/flowering, and vegetative/fruiting stages) and two potassium levels (207 and 345 g K2O per plant), with four replications and three plants per plot. The leaf concentrations of N, P, and K in the sour passion fruit plants found in the present study were below the optimal levels reported in the literature, regardless of the development stage and the cultivation cycle. The relative water content, stomatal conductance, and photosynthesis were reduced by salt stress in the first cycle. However, in the second cycle, irrigation with 4.0 dS m−1 in the vegetative/flowering stages increased the CO2 assimilation rate. Passion fruit is sensitive to salt stress in the vegetative/flowering stages of the first cycle. In the second cycle, salt stress in the fruiting stage resulted in higher production per plant.