Production and utilization of millets.

Rao, B. Dayakar; Malleshi, N. G.; Annor, G. A.; Patil, J. V.

doi:10.1079/9781780648309.0001

Cited by 1 publication

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“…Superfoods are projected to be healthier alternatives to standard food options available in the market and are usually sold unprocessed [ 10 ]. One such example of a non-mainstream but indigenous food group is millet which has the potential to enhance the health profile of consumers [ 15 ]. It is interesting to note, that India had a rich history of cultivation and consumption of millets right up to the Green Revolution.…”

Section: Introductionmentioning

confidence: 99%

“…Millets are rich in micronutrients, especially zinc, calcium, iron, magnesium, potassium, phosphorus, dietary fibre and critical vitamins such as thiamine, niacin, folic acid and riboflavin [ 19 ]. They are crucial to managing the risk of obesity, hypertension and micronutrient deficiency [ 15 , 19 , 20 ]. This speaks of the immense health potential of consuming millets.…”

Section: Introductionmentioning

confidence: 99%

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Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population

Singh,

Vemireddy

2023

BMC Public Health

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Background The increasing health challenge in urban India has led to consumers to change their diet preferences by shifting away from staple cereals and making way for healthier foods such as nutri-cereals like millets and other diverse food groups. Taking the case of millets, this study seeks to uncover the exact drivers for this shift of consumers away from a traditional cereal dense diet to a nutritionally more diverse diet that includes nutri-cereal. We also look at deterrents that dissuade consumers from shifting to millets. Method We use primary data by surveying respondents through interviews and focused group discussions and online questionnaires. A total of 20 personal consumer interviews and 4 focus group discussions having 8–12 members each were conducted to arrive at the measures for the study. We use logistic regression and Structural Equation Modeling for data analysis. Responses were obtained across major metropolitan cities and tier 2 cities of India thus ensuring representation of geographical, cultural and diet diversity. 875 participants’ responses were analysed for results. Results Health reasons and social networks are the major drivers for shift to millets while lack of awareness, lack of easy availability, high prices, lack of branded products, family being averse to switching to millets and lack of attractive promotional cashbacks and discounts are major deterrents to trying out millets. Conclusions Diet focussed interventions are urgently needed to curb rising diet related non communicable diseases. Government policies aimed at greater production of millets, running awareness campaigns on mass media and private sector initiatives aimed at generating better value added market offerings could lead the way.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%