Optical fibre strain and shape measurement sensors were deployed on a 5-m long rotor blade during a full-speed (rotation rate 6.6 Hz) helicopter ground run, with real-time data wirelessly streamed from rotor hub-mounted sensor interrogators. In part 1 of a 2-part paper series, the strain sensing capabilities of the two optical fibre-based sensing techniques, optical fibre Bragg grating (FBG) and fibre segment interferometry (FSI), are compared, while Part 2 [1] specifically investigates the blade shape measurement based on the FSI approach. In part 1, the rotor hub-mounted instrumentation is described, and data on the dynamics of the blade obtained from a sequence of controlled pilot inputs are analysed both in the time and spectral domains. It is shown that this can provide insights into the√ aeroelastic properties of the blade. Noise standard deviations of 0.2 n√ ε/ Hz and 30 nε/ Hz for the FSI and FBG-based sensing approaches, respectively, were observed over a strain range of 3500 µε.