Productivity and Profitability: Planning and Control

Walters, David; Laffy, Dominic

doi:10.1007/978-1-349-24621-2_7

Cited by 1 publication

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“…In another study comparing manufacturer versus retailer brands in Australia, Walters and Hanrihan (2000) reported that in almost every instance, the retailer brand is positioned secondary to the manufacturer brand. The manufacturer brand which is often the market leader, is considered the benchmark -the quality and design leader that initiates customer interest.…”

Section: Australian Retailers Need To Engage Withmentioning

confidence: 99%

Australian retailers need to engage with private labels to achieve competitive difference

Miranda

Joshi²

2003

Asia Pacific Journal of Marketing and Logistics

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. His areas of research include studies on buying behaviour at the point of purchase. His interest in this area largely stems from his experience as a corporate executive and consultant with the retail industry. This paper formed part of his work towards a greater understanding of the mindset of distinct segments in a multicultural buying cohort when making purchasing decisions in the store.Mr. Malay Joshi is a lecturer in marketing in the School of Hospitality, Tourism and Marketing, Faculty of Business and Law at Victoria University, Melbourne. AUSTRALIAN RETAILERS NEED TO ENGAGE WITH PRIVATE LABELS TO ACHIEVE COMPETITIVE DIFFERENCE AbstractPrivate label growth in Australia has not kept pace with the growth in private labels elsewhere. This research paper establishes that the odds of a consumer being highly pleased with a store label product when they are supportive of the quality of private labels, is more than the odds of the consumer being highly satisfied when purchasing private label products simply because they are priced significantly lower than manufacturer brands. It would therefore be useful for Australian retailers to increase investment in private label programs including changing their customers' attitudes to the quality of private labels if they are to stay competitive.

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Section: Australian Retailers Need To Engage Withmentioning

confidence: 99%