“…Despite existing tensions in the labour market and employment in post-industrial and developing societies, work is universally considered not only as a means for creation of economic value but also as a factor of personal emancipation, self-realization and creation of meaningful social relations (Bruni, 2016;Reich et al, 2016;Daukilas et al, 2016;Shestakov, 2019;Winterton and Cafferkey, 2019;Zamagni, 2019;Mason, 2020;Susskind, 2020;Saulius et al, 2020;Steger, 2019). According to Susskind (2020), the current trends of technological unemployment due to the digitalization of work have enabled a change in the concept of work as a value, enhancing not only the socio-economic security aspect but also a much broader well-being concept.…”