Professional branding of a university lecturer

Khrulyov, Aleksey; Khrulyova, Alina

doi:10.1051/shsconf/20208700012

Cited by 2 publications

(3 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Then, the results of this research are also in line with research by Khrulyov & Khrulyova (2020) that in the personal branding process for lecturers there are various steps taken, including opening interactions with various stakeholders, expanding the scope of external activities, improving learning methods, creating mastery classes, promoting products, goods or intellectual property as well as building networks with the scientific community. From the research results, it is known that on every social media account of the respondents studied there were posts about product promotions produced by student collaboration as well as posts related to the scientific community.…”

Section: Resp Instagram Account Gradingsupporting

confidence: 79%

“…A wellcrafted strategy not only fosters heightened trust within the academic community and society in their domain proficiency but also facilitates the expansion of their communication network. Simultaneously, it engenders a distinctiveness that augments their marketability as professionals (Khrulyov & Khrulyova, 2020). In essence, personal branding propels lecturers to elevated status, transcending both social and economic dimensions (Fitriana, 2022).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Strategies for enhancing faculty brand through personal branding: Insights from lecturers

Wahyu,

Oktora

2023

JPUM

View full text Add to dashboard Cite

Professional branding is a new step in the professional development of a lecturer, which presupposes a holistic process of forming a lecturer's personal brand, which consists of creating a personality image of a lecturer that is attractive, socially recognized, and can be recognized in his professional field. This study aims to identify the extent of the faculty branding process carried out by lecturers of the Business Administration Department of the State Polytechnic of Malang through Instagram social media. A total of 10 respondents were determined using purposive sampling. The data collection method is done by in-depth interview, while the data analysis method uses data triangulation. The results showed that the majority of respondents have carried out professional branding by uploading various outputs that show their respective expertise ranging from education, training (mastery class) to community service. However, there are still no significant findings regarding lecturers' output related to intellectual property rights so that it becomes an opening for further research. Through the results of this study, it can be stated that the Malang State Polytechnic Business Administration Study Program has made efforts to carry out massive faculty branding through lecturer posts on social media.

show abstract

Section: Resp Instagram Account Gradingsupporting

confidence: 79%

Section: Introductionmentioning

confidence: 99%

Strategies for enhancing faculty brand through personal branding: Insights from lecturers

Wahyu,

Oktora

2023

JPUM

View full text Add to dashboard Cite

show abstract

“…(Mai Ha et al, 2021). Moreover, the roles of academicians include communicating with a wide number of students, which entails developing their own professional image and personal reputation, while also serving as a platform for promoting and elevating the importance of the profession of "academicians" (Khrulyov & Khrulyova, 2020).…”

Section: Literature Review Academician's Personal Reputationmentioning

confidence: 99%

Political Skills towards Personal Reputation Among Academicians in Malaysia: A Conceptual Study

Md. Said,

Wee,

Abdul Razak

et al. 2023

IJARBSS

View full text Add to dashboard Cite

Educational qualifications and skills by themselves are no longer sufficient to ensure an employee's continued professional success due to the industry's accelerating situation. Thus, in order to sustain a highly competitive labour market, another significant intangible asset that an employee ought to prioritise is having a strong personal reputation within the organisation. In any line of business, having a stellar personal reputation is vital because it helps employees stand out from the crowd. Globalisation that demands online interaction also urges all employees to have a pleasant reputation to win trust and confidence from customers and gain noble personality. Undeniably, great personal reputation enables individuals to have amazing career prospects, better recruitment, minimise negative sentiment and leads to high prestige as well as recognition from the company and the community. Moreover, it has been proven that social skills provide additional value to an employee's personal reputation. Therefore, the aim of this study is to provide a conceptual framework for investigating the roles of political skills, including its dimension: networking ability, interpersonal influence, social astuteness, and apparent sincerity, in relation to the personal reputation of academicians in Malaysia. We anticipate that by providing a research framework, future researchers will be able to evaluate the presented model and fill knowledge gaps in the field of research on academicians' personal reputation.

show abstract

Professional branding of a university lecturer

Cited by 2 publications

References 6 publications

Strategies for enhancing faculty brand through personal branding: Insights from lecturers

Strategies for enhancing faculty brand through personal branding: Insights from lecturers

Political Skills towards Personal Reputation Among Academicians in Malaysia: A Conceptual Study

Contact Info

Product

Resources

About