2014
DOI: 10.1123/ijsc.2013-0097
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Professional Sports Teams on Social Networks: A Comparative Study Employing the Facebook Assessment Index

Abstract: Professional sports teams are increasingly using social networks to better connect their sports and businesses to fans and the general public with the aim of providing team-related information, fostering fandom, and building team reputation. However, few, if any, studies have been done that analyze and evaluate the efficacy of this important portion of the professional sports business model from an informationmanagement perspective. This study employs the Facebook Assessment Index (FAI) to effectively compare,… Show more

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Cited by 27 publications
(33 citation statements)
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“…As noted in the previous sub section, Miami Heat's over-performance could be explained by its excellent interactivity value in the FAI. Miranda et al (2014) suggest a couple of reasons as to why Miami Heat obtained such a good score. The primary reason is its use of Facebook to provide fans with in-depth information and statistics, independent of their official Web pages.…”
Section: Discussionmentioning
confidence: 99%
See 3 more Smart Citations
“…As noted in the previous sub section, Miami Heat's over-performance could be explained by its excellent interactivity value in the FAI. Miranda et al (2014) suggest a couple of reasons as to why Miami Heat obtained such a good score. The primary reason is its use of Facebook to provide fans with in-depth information and statistics, independent of their official Web pages.…”
Section: Discussionmentioning
confidence: 99%
“…As noted in the introduction, nine of these focus mainly on three aspects, each of which will be considered in turn below. In addition, Miranda et al (2014) introduce a fourth aspect suggesting a Facebook Assessment Index.…”
Section: Facebook And/or Twitter and Professional Sports Clubsmentioning
confidence: 99%
See 2 more Smart Citations
“…Currently, roughly half of sports stadiums are monitoring Facebook and Twitter use by fans at the venue during events (Spanberg, 2016) and roughly two-thirds of sports stadiums have developed social media efforts involving Twitter, Facebook and YouTube and related platforms (Rothschild, 2011). Social media helps sports marketers assess fan satisfaction with teams, events, and experiences at the stadium (Fullerton, 2016;Miranda, Chamorro, Rubio, & Rodriguez, 2014;Newman, Peck, Harris, & Wilhide, 2013;Watkins & Lewis, 2014). Sports fans use different social media platforms for distinctly different purposes (Clavio & Walsh, 2013).…”
Section: Introductionmentioning
confidence: 99%