Profiling corporate communications strategy: Mastering organisational learning - A dynamic maturity model for corporate communications strategic management

Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review

“…It appears that most SMEs nowadays have adopted Facebook as their marketing medium (Handayani & Lisdianingrum, 2011). Besides, it was found that Twitter is a critical platform, especially if companies want to listen to and influence consumer opinion (Bulearca & Bulearca, 2010). The adoption of social network marketing is strongly affected by social influences from competitors, experts, and customers (Pentina et al, 2012).…”

“…While analysing these studies, it has been found that most of the research within this context has used a qualitative approach, including exploratory interviews with SMEs' representatives (Blinn et al, 2009), qualitativeinterpretivist-exploratory methodology and semi-structured one-to-one online interviews (Bulearca & Bulearca, 2010), case studies and in-depth interviews (Derham et al, 2011;Gligorijevic & Leong, 2011), a qualitative case study by conducting semi-structured interviews (Barnes et al, 2012), and a case study approach (Handayani & Lisdianingrum, 2011;Razmerita & Kirchner, 2011;Zeiller & Schauer, 2011). In contrast, few studies have used a quantitative approach, including mail surveys, online surveys, and collecting data from websites Meske & Stieglitz, 2013;Wamba & Carter, 2013) and only two studies have used mixed methods, including applying a questionnaire and multiple case studies (Kuitunen, 2012) and an online survey with semi-structured interviews (Nakara et al, 2012).…”

“…The study concludes with a discussion of how their research agenda can guide the e-business research community to use a range of different research methods and to build a theory which better explains SMEs' adoption of e-business. Bulearca and Bulearca (2010) explored the significance of Twitter as a tool that should be taken seriously by SMEs in their marketing strategies, focusing on the stance of SMEs and how they currently use and perceive the future of Twitter for their businesses. Using a qualitative-interpretivistexploratory methodology, semi-structured one-to-one online interviews were undertaken on a homogenous sample of British and Romanian SMEs with one or two employees from the PR/marketing departments of each company.…”

What Happens when Companies (don’t) Do What they Said they would? Stock Market Reactions to Strategic Integrity

“…Moreover, Bayer provided significant amounts of communication to explain and justify is individual strategic actions. Corporate communication thus plays a key role in influencing stakeholders (Mahon and Wartick, ; Cornelissen et al ., ; Bochenek and Blili, ; Neill, ). At the same time, our analysis also suggests that explicating its strategy may only be a first step for a firm to gain the support of its stakeholders.…”

An Increasing Usefulness for Managerial Communication Research on the Main Topics of Management

“…These networks are established in the context of multi-stakeholders initiatives (Porter, Donthu, MaacElroy, & Wydra., 2011;Shumate & O'Connor, 2010). Corporate communication helps in defining a company's objectives and strategy; therefore, managers need to be provided with advanced tools to shape strategic practices of corporations in this complex environment (Bochenek & Blili, 2013).…”