Profiling Green Consumers

Larson, Ronald B.; Farac, Jessica M.

doi:10.1177/1524500419882391

Cited by 14 publications

(10 citation statements)

References 76 publications

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“…Political action refers to a person's desire to engage in various socio‐political issues such as lobbying political agents, participating in pressure groups, and boycotting irresponsible companies (Braithwaite, 1997). Political values such as individual politics and liberalism have a significant effect on GPB (Larson & Farac, 2019; Leonidou et al, 2015). The government role defined by the government's green initiative, including green product promotion among the citizens, manufacturers, and producers, influences GPI (Kumar et al, 2019).…”

Section: Characteristicsmentioning

confidence: 99%

Factors affecting green purchase behavior: A systematic literature review

2022

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The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In the backdrop of the growing affirmative reaction of people, the inclination to buy green products is on the rise. Therefore, we explore the extant literature to identify the factors established for their role in determining the purchase of products having a less damaging impact on the environment. A systematic literature review was conducted following the Theory-Context-Characteristics-Methodology framework covering 151 empirical studies on green purchase intention and green purchase behavior, published between years 2000 and 2021. This paper identifies factors influencing consumers' green purchase intention and green purchase behavior and provides strategic insights to marketers to create better marketing opportunities for green products. K E Y W O R D S attitude, environmental consumption behavior, green purchase behavior, green purchase intention 1 | INTRODUCTION Sustainability is a socially relevant issue, with more consumers becoming aware and curious about what they consume and how their consumption habits impact the environment. In India, consumers, particularly young consumers, are aware of environment-friendly consumption choices (Khare et al., 2020), and adopting green values affects their consumption patterns (Babutsidze & Chai, 2018). This paradigm shift in consumer decision-making pushes companies to adopt environment-friendly practices. Companies thus switch to eco-friendly production practices, making ethical and sustainable issues more evident to their consumers.Used interchangeably, "Green" and "sustainable" products involve manufacturing techniques that ensure stability for future generations. Various factors, like health concerns, green lifestyle, environment protection, social norms, and beliefs, are suggested to have a significant role in determining the purchase of green products (Golob

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Section: Characteristicsmentioning

confidence: 99%

Factors affecting green purchase behavior: A systematic literature review

2022

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“…Moreover, many studies feature the analysis of psychological variables, such as environmental concern (Khare, 2015), consumption values (Goncalves et al , 2016), perceived consumer effectiveness (Roberts, 1996) and environmental knowledge, collectivism and consumer skepticism (Albayrak et al , 2011). Recently, social desirability bias has been examined to further understand green consumers (Larson and Farac, 2019).…”

Section: Literature Review and Theoretical Foundationmentioning

confidence: 99%

Perceptual deterrents of the green consumer

McLelland

Foster

Pollitte

2022

QMR

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Purpose The purpose of this study is to better understand consumers’ overall perceptions of “being green” in an attempt to address the green attitude–behavior gap. Design/methodology/approach This study features a qualitative study that uses a projective technique to tap into consumers’ underlying perceptions of those who purchase green products. A follow-up, quantitative study tests the mediation effects of perceived judgment and self-congruity perceptions on the green attitude–behavior gap. Findings The key finding of the first study suggests that consumers tend to “judge” others based on their degree of greenness. The second study confirmed both perceptions of judgment and self-congruity mediate the relationship between green attitudes and behaviors. Originality/value This study explores the elusive green attitude–intention gap with both a qualitative and quantitative approach. Perceived consumer judgment emerges as a new variable to consider in better understanding green consumer behaviors.

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“…All 53 co‐design participants provided their informed consent to participate at the start of their workshop. To understand the profile of green‐consumers, psychographics have been suggested to be more important than demographics (Larson & Farac, 2019). Thus, in the first 10 min of each workshop participants completed a psychographic and demographic questionnaire including the 21‐point psychographic Nature Relatedness (NR) Scale (Nisbet et al, 2009) plus six demographic questions (age, gender, education, nationality, postcode, role at university).…”

Section: Co‐design In Actionmentioning

confidence: 99%

Co‐designing behavior change interventions to conserve biodiversity

Bowie

Dietrich

Cassey

et al. 2020

Conservat Sci and Prac

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Many threats to biodiversity are the result of human actions, which means that changing human behavior can positively alter the trajectory of our current biodiversity crisis. While there is an increasing number of behavior change interventions being implemented in biodiversity conservation, their design is rarely informed by the people they try to influence, thereby lowering the probability of success. Building successful interventions requires substantial audience research, but this can be challenging for conservation projects with perennially limited time and resources. Here, we critically discuss co-design as a useful and effective approach for gathering audience insights relatively quickly, allowing conservation practitioners to integrate end-user voices when they would otherwise be excluded from intervention design. Specifically, we present a seven-step co-design process, providing an outline and guidance for how to generate more user-centric intervention ideas and transform them into feasible prototype interventions. Further, we show how we applied this seven-step process with coffee consumers in a sustainable conservation context. This study outlines contributions that showcase the value of user-centered design approaches to behavior change interventions for biodiversity conservation.

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Profiling Green Consumers

Cited by 14 publications

References 76 publications

Factors affecting green purchase behavior: A systematic literature review

Factors affecting green purchase behavior: A systematic literature review

Perceptual deterrents of the green consumer

Co‐designing behavior change interventions to conserve biodiversity

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