Profiling online consumers according to their experiences with a special focus on social dimension

A Conceptualization of the Senses, Emotions, and Memories in Memorable Tourism Experiences

“…(Dias et al, 2017, p. 190) also state that the tourism experience "must be memorable and evoke emotions: if this does not occur, its future will end soon". Overall, the dimensions are closely linked to sensorial, emotional, rational and social aspects (Dirsehan & Çelik, 2011) through hedonic activities -that is, pleasure, joy, fun and fantasy (Schmitt, 1999) -and during the experiential process, the experience dimensions emerge with an organized structure and are presented according to time, intensity, polarity, action and experience specificity, similar to multidimensional experience models (Carù & Cova, 2003;Chan, To, & Chu, 2016;Fave & Bassi, 2016;Pine & Gilmore, 1998;Schmitt, 1999;Wang, Tang, Liu, & Xing, 2017).…”

“…Experience is a rich construct in terms of its multiple contents (Adhikari & Bhattacharya, 2016;Lemon & Verhoef, 2016;Stein & Ramaseshan, 2016;Tynan & McKechnie, 2009;Verhoef et al, 2009), dimensions (Chan et al, 2016;Ding & Tseng, 2015;Dirsehan & Çelik, 2011;Pine & Gilmore, 1998;Wang et al, 2017) and explanatory models (Carù & Cova, 2003;Csikszentmihalyi, 1997Csikszentmihalyi, , 2014Fave & Bassi, 2016;Gentile et al, 2007;Pine & Gilmore, 1998;Schmitt, 1999). Experience should, however, include a model that addresses the relationship between an organization and a subject throughout the different experiential process stages, touch points and dimensions and finish with experience effects and results to the company and the subject.…”

“…Experience should, however, include a model that addresses the relationship between an organization and a subject throughout the different experiential process stages, touch points and dimensions and finish with experience effects and results to the company and the subject. The experience is an organized, dynamic process that involves interactions between a company and a customer with the purpose of creating extraordinary, personal, emotional and memorable moments to foster customer loyalty (Adhikari & Bhattacharya, 2016;Carù & Cova, 2003;Chan et al, 2016;Csikszentmihalyi, 2014;Ding & Tseng, 2015;Dirsehan & Çelik, 2011;Gentile et al, 2007;Lemon & Verhoef, 2016;Pine & Gilmore, 1998;Stein & Ramaseshan, 2016;Tynan & McKechnie, 2009;Verhoef et al, 2009;Wang et al, 2017).…”

A Bonded Experience: “Value Creation as the Creation of an Experience, Within a Business Relationship”

“…All classic marketing mix actions are therefore at an organization's disposal, but now with a focus on CX. For instance, customer segmentation is nowadays based on experience [53]; the multi-channel approach of firms should be focused on enhancing CX [54]. However, firms should not only focus on functional and operational factors to manage experience; organizational culture is also important in the sense that customers interact with employees, shaping their brand experience [55].…”

Consumer Identity Inventory: A New Tool For Segmenting Online Consumers?

“…Four groups of consumers appeared including Website's soft skills underrated, happy, technology underrated and unhappy consumers who have a different level of satisfaction and word of mouth intention. Dirsehan and Celik (2011) aimed to descript new customer segments with online consumers' brand and social experiences; they found seven online consumer groups; individual hedonists, highly socials, holistic consumers, action-oriented consumers, knowledge seekers, sense-directed and social utilitarian consumers. Mathew (2016) segmented Indian online consumer behavior based on e-usage attitude; it is found that a higher level of internet usage increases trust and usefulness of online buying.…”