Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective

Sit, Kokho; Gorst, Jonathan

doi:10.1016/j.jretconser.2021.102811

Cited by 11 publications

(6 citation statements)

References 59 publications

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Section: Discussionmentioning

confidence: 99%

“…Anxiety caused due to fear of COVID-19 infections led individuals to resort to behaviours that avoided exposure to the virus. This prevention focused-coping mechanism was recognized as a driver for avoidance behaviour by consumers (Sit et al, 2022). In a prolonged event like COVID-19, there was a possibility that consumers experienced excessive stress that resulted in anxiety, which made them adopt an avoidance-focused behaviour and accordingly reduced their desire to step out for offline retail shopping even after the restrictions were lifted.…”

Section: Discussionmentioning

confidence: 99%

“…Some researchers argue that retrospective measures may suffer from recall bias. In contrast, others corroborate that recall bias is an issue with not considered important or memorable events, which is not the case with COVID-19 experiences (Richins and Chaplin, 2015;Sit et al, 2022). Hence, a retrospective measurement tool for reflecting on COVID-19 experiences was deemed appropriate as a data collection method.…”

Section: Research Methodology 41 Data Collection Instrumentmentioning

confidence: 99%

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Decoding revenge buying in retail: role of psychological reactance and perceived stress

Gupta

Mukherjee

2022

IJRDM

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PurposeCOVID-19 pandemic-related Government restrictions on the movement of people resulted in consumers moving away from retail outlets. However, sporadic instances of an unexpected surge in retail buying happened across the world immediately after the lifting of such restrictions. This uncommon phenomenon, termed revenge buying, offered an opportunity to revive retail businesses. This paper applies Reactance Theory (RCT) and Self-determination Theory (SDT) to model consumers' revenge buying intentions.Design/methodology/approachData was collected from 384 respondents in India using validated scales. The study used structural equation modelling for model testing.FindingsCOVID-19 restrictions resulted in autonomy need frustration in consumers, which induced psychological reactance and perceived stress. Psychological reactance positively impacted, while perceived stress negatively impacted revenge buying intentions. Thus, revenge buying was observed only when the psychological reactance was more than perceived stress.Research limitations/implicationsThis study, conducted in only one country with a limited convenience sample, limits the generalizability of findings.Originality/valueThis research model the psychological consequences of need frustration to explain the sporadic incidences of revenge buying in retail outlets. Further, it proposes sales recovery strategies for retailers in the immediate post-pandemic market scenarios. Retailers' strategies should focus on alleviating stress and anxiety because of health concerns, highlighting the retail buying experience to stimulate the need to visit the outlet and positioning retail buying as a potential reactance response by consumers.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Research Methodology 41 Data Collection Instrumentmentioning

confidence: 99%

See 1 more Smart Citation

Decoding revenge buying in retail: role of psychological reactance and perceived stress

Gupta

Mukherjee

2022

IJRDM

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“…On the other hand, Vázquez-Martínez et al (2021) found that customers' behavioural changes proved to be more related to consumers' perceptions of the crisis than to its practical effects. 'Theory suggests that shoppers have both positive and negative shopping (consumption) orientations (Darden & Reynolds, 1971;Westbrook & Black, 1985) and some conceptual studies (Sheth, 2020) have proposed the coexistence of positive and negative shopper behaviours linked to COVID19' (Sit et al, 2022).…”

Section: Factors Determining the Shopping Behaviour Of Consumersmentioning

confidence: 99%

Diversification of student consumption during the pandemic - Albania, Poland and Portugal

Grzywińska‐Rąpca

Duarte

Kulli³

et al. 2022

Central European Economic Journal

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This paper aims to identify changes in consumption by students from Albania, Poland and Portugal in the era of the SARS-CoV-2 coronavirus. The study was conducted on a sample of 668 students of the Qiriazi University College and Aldent University in Albania, the University of Warmia and Mazury in Olsztyn, Poland and the School of Technology and Management of Porto Polytechnic in Portugal. The estimated volumes of basic macroeconomic indicators for this period prove that the crisis caused by the COVID-19 epidemic may be the cause of many adverse changes in various areas of life. The empirical study aimed to determine the impact of the epidemiological situation on changes in the shopping habits of students – designated as young consumers. The main goal was to identify differences in the purchasing decisions of young consumers depending on gender and nationality. The research instrument was a standardized survey questionnaire, which was divided into three thematic blocks. The first part of the questionnaire contains questions on the housing conditions of students, in the second part – activity on the labor market, and in the third part – issues related to shopping and the use of cultural services and the way of spending free time. Some conclusions were drawn from the research: (1) pandemic did not change the periodicity of purchases, (2) from online buying did not show a boom in the samples analyzed in this study, (3) students from these countries changed their shopping behavior in terms of shopping places. The conclusions formulated in the study, as well as the topicality of the issues, allow them to be considered useful for institutional entities interested in observing changes in consumption during the pandemic. The scientific contribution of theoretical and empirical considerations is primarily the systematization of theoretical foundations and the conceptualization of the category of factors determining the diversity of purchasing behavior of young people (students).

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“…Mağaza markalı ürünlere olan talep, özellikle ekonomik kriz dönemlerinde artmaktadır. Kovid-19 pandemisi sürecinde ekonomik durumun olumsuz yönde etkilenmesi, müşterilerin mağaza markalı ürünlere yönelmesine sebep olmaktadır (Sit, Ballantyne ve Gorst, 2022). Tüketicilerin bu dönemde mağaza markalı ürünleri tercih etmelerinin sebebi, aradıkları markaları bulamayan müşterilerin perakendecide var olan mağaza markalarını satın almak durumunda kalmaları veya finansal açıdan sorun yaşayan müşterilerin düşük fiyatlı olduğu için mağaza markalı ürünleri tercih etmeleridir (Begley ve McOuat, 2020).…”

Section: Introductionunclassified

Mağaza Markali Ürünleri̇ Satin Alma Ni̇yeti̇ni̇n Marka Bağimliliği, Marka Benzerli̇ği̇ Ve Algilanan Kali̇te Çerçevesi̇nde İncelenmesi̇

Gültekin¹,

YILDIRIM²

2022

PPAD

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Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective

Cited by 11 publications

References 59 publications

Decoding revenge buying in retail: role of psychological reactance and perceived stress

Decoding revenge buying in retail: role of psychological reactance and perceived stress

Diversification of student consumption during the pandemic - Albania, Poland and Portugal

Mağaza Markali Ürünleri̇ Satin Alma Ni̇yeti̇ni̇n Marka Bağimliliği, Marka Benzerli̇ği̇ Ve Algilanan Kali̇te Çerçevesi̇nde İncelenmesi̇

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