Profiling the Nature-Based Tourist: A Multinomial Logit Approach

Luzar, E. Jane; Diagne, Assane; Ecgan, Christopher; Henning, Brenda R.

doi:10.1177/004728759803700106

Cited by 88 publications

(80 citation statements)

References 22 publications

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“…Ballantine & Eagles, 1994), attitudes (e.g. Luzar et al, 1998), and values (e.g. Blamey & Braithwaite, 1997).…”

Section: Tourist Typologiesmentioning

confidence: 99%

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Using Tourist Typologies for Ecotourism Research

Hvenegaard¹

2002

Journal of Ecotourism

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Research to identify ecotourists or segment ecotourists from other tourist types has not occurred in a consistent manner, reducing potential comparability to studies at other times and places. Ecotourists have been identified using a variety of techniques, broadly categorised as tourist typologies that are cognitive-normative and interactional. This paper tests the level of congruency among four versions of these tourist typologies (ie. researcher-based,respondent-based, activity-based, and motivation-based), using a case study from a national park in northern Thailand. Based on the considerable consistency found, several pragmatic conclusions are presented. IntroductionAs refinements are made to the definitions and conceptual frameworks for ecotourism (e.g. Björk, 2000;Blamey, 1997;Diamantis & Ladkin, 1999;Hvenegaard, 1994), a major problem in ecotourism research remains. Research to identify ecotourists or segment ecotourists from other tourist types has not occurred in a consistent manner. It is necessary to include situation-specific information in this process, but this may lead to results that are not comparable with studies at other times and places. Such comparability is necessary to generalise about studies that deal with important ecotourism issues such as environmental impacts (Blane & Jaakson, 1994), community impacts (Lindberg et al., 1996), conservation involvement (Hvenegaard & Dearden, 1998), motivations (Eagles, 1992, and demographics (Eagles & Cascagnette, 1995).Attempts to define tourist types have also been called segmentation, classification, and clustering. Identifying distinct tourist types is beneficial for the planning, management, and marketing of tourism (Smith & Smale, 1980;Taylor, 1986). Tourist typology information allows managers to address different motivations, experiences, and impacts of tourist types (Diamantis, 1998;Eagles, 1992) and to understand which tourist types are more likely to be found at different stages in the evolution of tourism areas (Duffus & Dearden, 1990). Moreover, in terms of sustainability, it is necessary to use a tourism typology to match tourism types to resource capabilities (Wall, 1993).A variety of techniques are available to identify ecotourists or to distinguish ecotourists from other tourist types (Blamey, 1997;Bottrill & Pearce, 1995). For example, many studies consider tourists entering a particular site to be ecotourists (e.g. Lindberg et al., 1996;Tobias & Mendelsohn, 1991). Other studies consider all tourists engaging in particular activities (Ceballos-Lascurain, 1991) or participating in certain tours to be ecotourists (e.g. Diamantis, 1998;Eagles, 1992). Some studies use both site and activity criteria (e.g. Wall, 1994 Only a few studies use motivational information to identify ecotourists. For example, Ballantine and Eagles (1994) define ecotourists as respondents who:answer 'very important' or 'somewhat important' to 'learning about nature' as a motivation when planning a trip; and answer 'very important' or 'somewhat important' to 'wilder...

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“…Ballantine & Eagles, 1994), attitudes (e.g. Luzar et al, 1998), and values (e.g. Blamey & Braithwaite, 1997).…”

Section: Tourist Typologiesmentioning

confidence: 99%

“…primary, important, somewhat, and not). Other researchers segment ecotourists using travel benefits (Palacio & McCool, 1997), social values (Blamey & Braithwaite, 1997), or the new environmental paradigm (Luzar et al, 1998). Some researchers go further to distinguish sub-types of ecotourists.…”

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confidence: 99%

Using Tourist Typologies for Ecotourism Research

Hvenegaard¹

2002

Journal of Ecotourism

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“…Source: Adapted from Ajzen (1988) Possibly key to influencing attitudes which inform and steer visitor behaviour are information and the dissemination of knowledge (Krippendorf 1984;Gunn 1988;Eber 1992;Prosser 1992;Forsyth 1996;France 1997;Reisinger 1997;Luzar, Diagne et al 1998;Boniface 1999;Broadhurst 2001). In the context of transport behaviour in National Parks, information is also considered to be an important factor in changing behaviour.…”

Section: Constructs Of Model Operationalized In This Studymentioning

confidence: 99%

Reducing visitor car use in a protected area: a market segmentation approach to achieving behaviour change

Stanford

2013

Journal of Sustainable Tourism

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This research looks at how to reduce the transport related environmental burden of visitors while maintaining economic benefit using a market segmentation approach. There were three main aims of the research. Firstly to understand what might best predict a desired behaviour change (i.e. reduced visitor car use). Secondly to develop and test different marketing messages intended to influence a reduction in car use. Thirdly, to identify market segments which demonstrate both a high propensity towards a positive behavioural change and which have the highest contribution to the destination in economic terms. The theoretical basis of this work is Ajzen's Theory of Planned Behaviour (Ajzen, 1988) which underpins the conceptual framework used to predict behaviour and the second is a synthesis of persuasive communication theory, based significantly on the work of Cialdini (2007). The paper emphasises the importance of context in successful communication to influence behaviour. The paper also concludes that a market segmentation approach allows for specific target audiences who are most amenable to behavioural change and who have greatest economic impact to be identified. The approach was tested in the Lake District National Park (UK).

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“…This includes preserving cultural values, historic landmarks, ecologically sensitive natural areas and promoting community wellbeing [1]. With increasing concern regarding the environmental impacts of tourism, the tourism industry continuously seeks to better understand their consumer and has begun to acknowledge the necessity to improve management so as to develop tourism for their clients in a more sustainable manner [2].…”

Section: Introductionmentioning

confidence: 99%