Profiling Turkish Vegan Tourist; How Vegan Are They on Holidays?

Abstract

The research has been handled in order to determine the vegan tourist profile, which is a relatively new market for Turkey, and to reveal the touristic business and type preferences. In this context, a pre-interview was held with 20 Turkish vegans, and the options to be presented in the next step were determined, and then questions were asked to 365 other Turkish vegans about to get the demographic data, and the data related to tourist business preferences, holiday type preferences, and the vegan elements they pay attention to in businesses. One of the most important issues that emerged within the scope of the research is that there is no platform that can allow vegans to search for content or enable them to exchange information with each other. Apart from this, it has been revealed that as long as vegans are not exposed to animal cruelty, they generally see vegan alternatives as sufficient.