“…These constituents not only carry significance for human health but also hold an integral position in promoting overall well-being [14,13], apart from its nutritional importance, the huge yield of tomatoes is a boon for struggling farmers, workers, and women in developing countries as it helps to increase income and reduce inequality [15]. Iraq, especially the Kurdistan Region, is considered one of the regions in which tomato cultivation is excellent due to its favorable climatic conditions and arable areas, and despite the factors suitable for tomato cultivation, its production does not meet the needs of consumers in terms of quantity and quality [4] because of the few experiences of farmers with the operations that take place on the fruits or the risks arising during the production and marketing of tomatoes, such as weather change [10] the spread of diseases and pests [16], the amount of fertilizers and pesticides [17], untimely rainfall, and drought [10], Moreover, in conjunction with the expenses associated with land preparation and the cost of removing weeds, number of workers on tomato production by smallholder farmers, lack of improved varieties [18] ,and bad agricultural practices [19] in addition to marketing risks such as Not following appropriate and correct marketing methods, which leads to low prices and economic losses for farms between supply and demand, price discrepancies and prolonging their appearance in the markets [20] loss in production and the possibility of competition Free markets within markets [21], seasonality, quality, and location of products [22], transportation, warehousing, corruption, financing, low output demand, and absence of firms [23], these dangers lead to lower returns for producers and weaken their competitiveness and marketing ability [24]. Some studies indicate that the risks of productivity and marketing have a negative impact on tomato growers all over the world, especially developing countries including a study [4] in Iraq, where they confirmed in their study Preeminent marketing challenges encountered by tomato cultivators encompass the issues of market oversaturation and the liberalization of borders to accommodate the influx of produce imported from neighboring nations.…”