“…In order to test the role played by JLR in mitigating problems of asymmetric information, I created a new dataset from the business records of Maison Roux, a French merchant house in Marseille. Marseille was one of the largest commercial centers in eighteenth-century France and dominated French trade in the Mediterranean, accounting for more than 35 percent of all French imports in the 1780s (Daudin 2005). Founded in 1728 as the successor of the Maison Bruny, Maison Roux initially specialized in the shipping and commission business of a vast array of commodities such as coffee, sugar, ivory, textiles, olive oil, soap, cod, and wine, amassing a commercial network that reached into more than 216 cities in France and 11 countries and colonies across Europe, the Levant, North Africa, French Caribbean, and South America (Carrière 1973, 1976).…”