“…Inmanagementliterature,thetermstakeholdercanbetracedbackto1963,whenthephrasewasinitially usedinaglobalmemorandumattheStanfordResearchInstitute (Freeman,1984).Thisideacentres onwhatshouldbeconsideredasthemajorobjectiveofamodernbusinessenterprise.However,alot ofnotablescholarsandcommunicationmanagementpractitionershavepresentedaninterestingbody oftheoriesandresearchfindingstopostulatethatthemajorobjectiveofbusinessoperationshould betocreatemorewealthfromtheeconomicresourcesprovidedbytheshareholders (Wojtkowiak, 2018). Contrary to that, a set of independent groups of business including customers, suppliers, institutional shareholders, environmental and social activists, academics, government regulators, nongovernmentalorganisationsandbusinessesthemselveshavesuggestedthatbusinessorganisations shouldactresponsiblytowardtheenvironmentandtheirstakeholders (Garcíaetal.,2018) Moreimportantly,Waldt(2004)explainsthattherearevariousdefinitionsoftheideaofcorporate communications.Mostofthememphasisetheareaofsynergy,somecentredontheenhancementof thecorporateimageandidentity,whileothersstressthe"wholeness"ortotalityofallcommunications inthebusinesscorporation.Furthermore, Kalla(2006)affirmsthatcorporateinteractionscomprise ofallformsofcommunicationwithinandoutsidetheorganisationalcommunicationactivities;and thedutyofinternalcommunicationwithinthatmixisjustapartofthewholeideaofpublicrelations activities (Oliver,1997).…”