“…In this context, attention has been focused on mega or hallmark events that are expected to bring substantial impacts for host communities (Getz, 2008;Weed, 2009). Yet, the realization of their negative impacts (Gibson, 2007;Hall & Hodges, 1996;Ritchie, 1999) coupled with evidence of the socio-economic value of small-scale regional events (Gibson, Willming, & Holdnak, 2003;Higham, 1999;Higham & Hinch, 2002;Moscardo, 2008;O'Brien, 2007) call for another approach.…”