“…The principle of context‐based evaluates whether a co‐production process is effectively situated within a particular place, set of relationships or a particular issue (Norström et al., 2020). A strength of our process was addressing a context (biodiversity conservation in New Zealand agricultural landscape) that to date has generally been a low‐priority relative to other environmental issues, despite recognition of importance for policy and industry (Department of Conservation, 2020; Maseyk et al., 2021; Parliamentary Commissioner for the Environment, 2004; Whitehead, 2017) and ongoing concerns about negative impacts of agricultural intensification on biodiversity (MacLeod & Moller, 2006; Moller, et al., 2008; Parliamentary Commissioner for the Environment, 2004). The voices of the stakeholders involved in farmland biodiversity management have typically only been weakly and indirectly heard in debates in the local scientific literature about the complexities of biodiversity conservation in this landscape and on where efforts should target (e.g.…”