2010
DOI: 10.1111/j.1540-4609.2009.00246.x
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Project Flip: A Project Management Case/Exercise Experience

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Cited by 12 publications
(9 citation statements)
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“…Recent research has criticized the lack of investigation of business model development and change, especially during the early phases (Frankenberger et al., ; Klang, Wallnöfer, & Hacklin, ). If business schools offered more learner‐centered instruction on BMI, students might be better prepared to develop, refine, validate, and filter business model ideas, particularly when they are future entrepreneurs or employees of large companies (Ancona, ; Hartman, Watts, & Treleven, ; Heineke, Meile, Liu, & Davies, ).…”
Section: Introductionmentioning
confidence: 99%
“…Recent research has criticized the lack of investigation of business model development and change, especially during the early phases (Frankenberger et al., ; Klang, Wallnöfer, & Hacklin, ). If business schools offered more learner‐centered instruction on BMI, students might be better prepared to develop, refine, validate, and filter business model ideas, particularly when they are future entrepreneurs or employees of large companies (Ancona, ; Hartman, Watts, & Treleven, ; Heineke, Meile, Liu, & Davies, ).…”
Section: Introductionmentioning
confidence: 99%
“…Through this simulation, students are exposed to supply chain sustainability, risk management, and TCO while also experiencing and reflectively understanding the linkages between these important supply chain concepts. Finally, it illustrates an example of the perceived learning effectiveness enabled by using dice to simulate uncertainty for business students (similar to Heineke et al (2010)) while also providing a call from these students for the dice approach to be expanded in their education.…”
Section: Resultsmentioning
confidence: 99%
“…If the level is actually more knowledge or insight instead of the suggested experience and ability, project based learning and simulation could be really distracting the students from what is taught as suggested (Heineke et al, 2010).…”
Section: Discussionmentioning
confidence: 99%