Project of Community Industrial Handicraft Products and Packaging for Prosperity in Nakornayok Province

Abstract

The purpose of this research is mainly focused on the development of the community products which allow the community people to be able to rely on themselves. This research is categorized into 3 parts including 1) group data collection through field research 2) the development of the products 3) bringing the products to market test with the collaboration between the community product development experts and the community manufacturers who own the industrial handmade products. According to the research's result, every community product group can be expanded to become brand new products with new packaging, and new emblems. The product development enhances the uniqueness of the product groups and make competitors find it hard to pirate. Some quality products have potential for export. Based on the study result, it is also found that in order to get the products be at their high competitiveness in extensive levels of markets, it is necessary that the manufacturers of the similar types of the community products must cooperate with one another. Such cooperation can be in a form of cooperative manufacture, sales, investment, or joint venture, which are vastly beneficial to the members of the group.