“…Projectification has been studied in varied contexts, such as entrepreneurship (Auschra et al, 2019;Li et al, 2020), public sector organizations (Godenhjelm et al, 2015), conservation of traditional rural biotopes (Cwikla and Jalocha, 2015;Raatikainen, 2018), health care (Glasdam et al, 2015;Marten and Sullivan, 2020;Penkler et al, 2020), pharmaceutical companies (Biedenbach, 2011), media broadcast (Clegg and Burdon, 2021) and in performing arts (Lindgren and Packendorff, 2007). From a geographic perspective, studies also examined the regional influences of projectification in European (Dornisch, 2002;Mukhtar-Landgren and Fred, 2019;Schoper et al, 2018) and in African countries (Bardosh, 2015;Marten and Sullivan, 2020) and as a crucial element to promote and coordinate collective innovation strategies in high-growth emerging countries (Clegg and Burdon, 2021;Midler, 2019a).…”