Intermediate energy single-neutron removal from 31 Mg has been employed to investigate the transition into the N=20 island of inversion. Levels up to 5 MeV excitation energy in 30 Mg were populated and spin-parity assignments were inferred from the corresponding longitudinal momentum distributions and γ-ray decay scheme. Comparison with eikonal-model calculations also permitted spectroscopic factors to be deduced. Surprisingly, the 0 + 2 level in 30 Mg was found to have a strength much weaker than expected in the conventional picture of a predominantly 2p − 2h intruder configuration having a large overlap with the deformed 31 Mg ground state. In addition, negative parity levels were identified for the first time in 30 Mg, one of which is located at low excitation energy. The results are discussed in the light of shell-model calculations employing two newly developed approaches with markedly different descriptions of the structure of 30 Mg. It is concluded that the cross-shell effects in the region of the island of inversion at Z=12 are considerably more complex than previously thought and that np − nh configurations play a major role in the structure of 30 Mg.