Promote Health or Prevent Disease? The Effects of Health-Related Advertising on Eating Behavior Intention

Lin, Chia-Yen

doi:10.3390/ijerph120403517

Cited by 5 publications

(3 citation statements)

References 38 publications

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“…The other 2 factors, “farming” and “sensory” properties, showed similar relative importance, 28.2% and 28.0%, respectively (Figure ). This result is particularly logical because nowadays consumers are very worried about their health and pay big attention to the health information in labeling (Wasowicz and others ), marketing, and advertisement (Lin ). Pohjanheimo and Snadell () reported that age and education were related to food choice motives.…”

Section: Resultsmentioning

confidence: 99%

Opinion of Spanish Consumers on Hydrosustainable Pistachios

Noguera-Artiaga¹,

Lipán²,

Vázquez‐Araújo³

et al. 2016

Journal of Food Science

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Fruits and vegetables cultivated under controlled deficit irrigation (CDI) are called hydrosustainable (hydroSOS) products and have its own personality and are environmentally-friendly. Focus groups helped in classifying key farming, sensory, and health concepts associated with CDI-grown pistachios. Besides, focus groups also helped in stating that a logo was needed for these special foods, and that a hydroSOS index is also essential to certify that the products have been controlled by a control board. Conjoint analysis was used to check which attributes could be helpful in promoting CDI-grown pistachios among Spanish consumers in a 1st step toward the European Union (EU) market. It was clearly proved that the main silo of properties driving the attention of Spanish consumers was that related to health. The most important attributes for pistachios were "product of Spain," "rich in antioxidant," and "crunchy"; this finding was clearly related to the popularity of regional foods, the preoccupation of European consumers for their health, and the joy related to the crunchiness of toasted nuts, respectively. The use of these 3 concepts, together with the use of the hydroSOS logo, will be essential to promote hydroSOS pistachios among Spanish and EU consumers. Finally, it is important to highlight that in general Spanish consumers were willing to pay an extra amount of 1.0 euros per kg of hydroSOS pistachios. These earnings will be essential to convince Spanish farmers to implement CDI strategies and have a sustainable and environmental-friendly use of the irrigation water.

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Section: Resultsmentioning

confidence: 99%

Opinion of Spanish Consumers on Hydrosustainable Pistachios

Noguera-Artiaga¹,

Lipán²,

Vázquez‐Araújo³

et al. 2016

Journal of Food Science

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“…There are apparent limitations to developing and implementing "health education as marketing" campaigns, which include ethical, regulatory, and methodological aspects (103,(112)(113)(114)(115)(116)(117). All three aspects are interconnected, while ethical and regulatory aspects are also related to the quality of evidence based on which health-related claims are communicated as marketing messages.…”

Section: Health Promotion Education and Empowermentmentioning

confidence: 99%

Health education via “empowerment” digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain

Huntsman¹,

Bułaj²

2023

Front. Public Health

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Increasing health care costs and high economic burden exemplify the impact of chronic diseases on public health. Multifaceted approaches to treating chronic diseases include pharmaceutical drugs, digital therapeutics, and lifestyle medicine. Chronic diseases are largely preventable, and health promotion yields positive outcomes. However, despite positive return on investment (ROI) and cost-to-benefit ratio (CBR) for health promotion (median ROI 2.2, median CBR 14.4), commercial marketing of healthy lifestyles and self-care is limited. The objective of this perspective article is to discuss how digital marketing of consumer goods and services that support therapeutic self-care can also bridge public health and for-profit interests. We describe how “empowerment” marketing campaigns can provide evidence-based associations between products/services and self-care benefits for people living with chronic pain and depression. Such a “health education as marketing” strategy is illustrated by educational ads describing how contact with nature, music, and yoga can improve chronic pain and reduce depressive symptoms. Creating associations between health-related benefits of these activities with products (outdoor and yoga apparel, audio equipment) and services (music streaming services, music mobile apps, eco-tourism, yoga studios) that support them expand their value proposition, thus incentivizing profit-driven companies to engage in public health campaigns. Long-term success of companies that incorporate evidence-based health education as marketing and branding strategies will depend on following ethical considerations and advertising guidelines defined by consumer protection regulatory agencies, such as the Federal Trade Commission (FTC). In conclusion, integration of health education about self-care and commercial marketing can support health care outcomes and disease prevention.

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“…Due to this “ease of simulation” mechanism, it is easier for people to conceive of a small probability if it is quantified by a small nominator rather than by a large nominator. This phenomenon vanishes if the probability increases – then, whether it is quantified by a small or large nominator no longer changes the (in)ability to interpret its meaning (Alonso and Fernández-Berrocal, 2003, p. 1539; Lin, 2015, p. 3519; Schlosser, 2018, p. 113).…”

Section: Analysis Of the Selected Literaturementioning

confidence: 99%

The unit effect from a performance management perspective

Ahn

Clermont

Hesping³

2021

IJPPM

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PurposeThe subjective interpretation of numerical information can induce the so-called unit effect, i.e. the scale and unit chosen to quantify such information might influence a person's judgment. Although this bias is well-known, until now, it has been difficult to obtain an overview of the respective research. There are a variety of versions of the unit effect, different terms are used for the same kind of effect and proposals for grouping such effects lack a straightforward typology.Design/methodology/approachA literature review is conducted using a systematic literature search design. We address the following questions: (1) What knowledge exists about the unit effect? (2) What is a suitable concept for structuring the findings? (3) What ideas can be deduced for future research focusing on performance management?FindingsA total of 11 versions of the unit effect and 27 moderating variables are identified and grouped into four contexts in which the effects occur. Structured according to these contexts, research ideas are depicted. They include suggestions for studies adapted to the field of performance management to scrutinize the main effects and moderators addressed in the literature to date as well as to consider additional potential moderators.Originality/valueFew publications explicitly address the unit effect from the perspective of performance management. As one of the core objectives of this business function is to enable rational decision-making based on numerical information, it can be assumed that corresponding research will be very fruitful.

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Promote Health or Prevent Disease? The Effects of Health-Related Advertising on Eating Behavior Intention

Cited by 5 publications

References 38 publications

Opinion of Spanish Consumers on Hydrosustainable Pistachios

Opinion of Spanish Consumers on Hydrosustainable Pistachios

Health education via “empowerment” digital marketing of consumer products and services: Promoting therapeutic benefits of self-care for depression and chronic pain

The unit effect from a performance management perspective

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